Marketing Analyst at Visa

Job Description

1. Purpose

• Reporting to the Marketing Manager, Southern Africa, The Marketing Analyst will support the delivery of marketing programs in South Africa and Southern Africa.

2. Principal Responsibilities-Key Results Area

• Provide marketing campaign execution delivery in Southern Africa and South Africa. Given our clients varied needs, these programs would span across both B2B and B2C.   
• Support and deliver on high quality agreed marketing programs, evaluating effectiveness and efficiency of the executed programs to continuously optimize performance.
• Manage the local contacts within the regional creative, media and partnership agencies and vendors to ensure a client centric view in the development and implementation of all campaigns.
• Provide support in administrative deliveries related to client marketing project management and VAS including and not limited to procurement processes, contract management and VIK process management.
• Work in partnership with key stakeholders including Account Executives, Business Development, Visa Consulting & Analytics and Product and regional colleagues.
• Manage work statement requests and receipting of all purchase requisitions in line with controllership guidelines and timelines.
• Manage the budget plan processes for Southern Africa and South Africa, liaising with Finance partners to ascertain spend against forecasts.
• Provide timely updates and status on marketing budget position on monthly basis.
• Share best practice and successful programs within the Visa Marketing community.
• Manage all reporting requirements across projects and markets and provide timeous feedback to key stakeholders.

3. Key Competencies

• Strategic, innovative, and creative thinker with commercial acumen also capable of strong execution.
• Superior negotiation skills leading to timely and acceptable resolutions, sales skills.
• Client relationship and management skills
• Solid interpersonal skills and collaborating with cross functional teams.
• Exceptional verbal and written communication skills - Development and preparation of executive level briefs
• Strong self-management skills including demonstrable drive and energy.
• Able to work with little management oversight.
• Excellent performance in marketing planning and execution (at least 5 years experience at Marketing Management level)
• Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical.
• Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
• Demonstrated track record in the management of external clients, agencies, and the development of through the line campaign materials.
• Project management skills
• Multicultural sensitivity and a commitment to drive inclusive culture.

4. Demonstrated Experience (skills - professional, technical, business)

• Bachelor’s degree in business or a related field with a marketing foundation
•  Minimum 3 years of relevant experience in a services marketing team
• Demonstrated marketing strategy and campaign management, particularly in digital and partnership.
• Demonstrated selling skills and client engagement skills.
• Analytical skills to establish, track and improve KPIs and return on investment and other measurement tools.
• Media strategy and planning
• Negotiation skills
• Is a strong team player, able to work on multiple projects and in a multi-functional team?
• Is comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change
• Is self-confident and able to think on their feet.
• Strong personal motivation and commitment
• Is proactive and demonstrate initiative.
• Has strong commercial acumen
• Strong problem-solving skills
• Excellent presentation skills
• Strong time management skills

Qualifications

• Bachelor’s degree in business or a related field with a marketing foundation 
• Minimum 3 years of relevant experience in a services marketing team