Marketing and Growth Manager at Michael Page

Job Description

• Act as brand guardian, ensuring consistent and premium brand execution across all channels and studios.
• Plan and deliver integrated marketing campaigns and content across digital, social, and in-studio platforms.
• Drive performance marketing and lead generation, optimising campaigns to improve ROI and conversions.
• Support franchise and studio marketing with toolkits, training, and local activation strategies.
• Manage external agencies, suppliers, and partners to ensure high-quality and timely delivery.
• Oversee website, CRM, and digital marketing tools to improve engagement and conversion.
• Contribute to marketing planning, budgeting, and performance reporting with actionable insights.
• Lead PR, influencer, and partnership initiatives to grow brand visibility and reach.

The Successful Applicant

A successful Marketing and Growth Manager should have:

• 3-6 years of marketing experience, ideally with meaningful time on the agency side (account management, strategy, creative or integrated).
• Hands-on campaign experience across digital, social and content you've briefed it, built it, run it and reported on it.
• A real, genuine passion for fitness, health, wellness or sport
• Strong creative judgement paired with a healthy appetite for numbers.
• A relevant tertiary qualification (e.g. BCom Marketing, BA Communication / Media, BBusSci, digital marketing diplomas or equivalent practical experience).
• Confident communicator comfortable in a room with founders, franchisees, studio owners and creative partners.
• Organised, self-starting and able to juggle multiple campaigns and stakeholders without losing detail.