Marketing Automation Producer at Clickatell

Description
Add your voice to the chat revolution:

• Are you excited to work for a tech company on the front lines of innovation for some of the biggest brands in the world? Do you thrive in environments where challenging the status quo is the daily norm? If you’re an A player with energy, initiative, and focus on delivering top results, or as we refer to our teammates at Clickatell – a Champion – then read on.
• At Clickatell, we’re upending the way companies connect, engage, and transact with their customers in chat. Chat is something you do every day with your friends, but it’s also a simple technology that we’ve helped our customers to use to accomplish pretty amazing things. Clickatell helps businesses power customer support, customer engagement, and payments all through chat apps like WhatsApp and Facebook Messenger.
• Our customers are some of the most admired and recognizable companies in the world and our communications technology is used to reach more than 15,000 global brands every year. Our jobs offer you a chance to grow your career and work with global teams on technology that is quite simply changing the world.
• We’ve grown by combining curious minds and quick smiles with a collaborative company culture where we never quit or settle, and always strive to create solutions that will change the world. It’s a big proposition, but it’s a mission our team takes on every day in an environment that provides you with the freedom to create and innovate, while having fun at the same time. We’re a fanatically friendly group that listens and puts each other first to accomplish great things together for our customers, our communities, and Clickatell.

Purpose:

• We’re in search of a strong, hands-on Marketing Automation Producer to help develop and execute strategic marketing campaigns across the organization. This role is ideal for an individual who has prior experience working on lead generation in an organization using marketing automation tools, ideally HubSpot, to support sales and marketing initiatives. You understand marketing automation and the importance of analytics and reporting. You love to test and learn to optimize campaigns. You’re not afraid to try new approaches, strategies, and tools. You’re well-versed in email marketing and social media best practices and campaigns. Customer journeys, personas, and segmentation opportunities excite you. “Data hygiene” doesn’t scare you away. You like keeping databases, systems, and processes organized but are also creative and able to handle many diverse projects simultaneously to meet tight deadlines. You work best in a dynamic, fast paced, technology-driven environment and are enthusiastic about making a real impact within the healthcare space. The individual in this role will report into the Director of Campaign Marketing and is based in our Cape Town offices.

Requirements
The role of our Champion:

• Scheduling, testing and sending emails for lead gen managers to support marketing campaigns.
• Connecting and loading lead lists from third-party data sources while ensuring proper lead source attribution
• Segmenting leads database to align with campaigns.
• Managing the implementation of landing pages to ensure the necessary technical requirements are met including tagging, form posting.
• Properly assign and track lead attribution between marketing automation (Hubspot), ABM, Google Analytics, Power BI, Ad platforms, and CRM systems (Salesforce).
• Build multi-step communication journeys that include integrated email and SDR outreach.
• Build and debug HTML/CSS for both forms and email content.
• Build and pull reports on specific campaigns and communicate results and status of leads in the funnel.
• Partner with BI / Analytics Team to analyze and interpret data, generate insights and translate it into actionable changes.
• Identify and implement process improvements including documentation updates.

Our Champion's journey thus far:

• 5+ years of professional experience, of which 2-5+ years in demand generation/marketing operations
• Deep understanding of marketing automation platforms (Marketo, Pardot, Hubspot), and ability to navigate Salesforce to build and pull reports on specific campaigns
• Advanced user knowledge of marketing automation best practices, including campaign organization, design, execution, measurement and database management
• Strong understanding of Google Analytics, Google Tag Manager, funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
• Good level of understanding of data and analytics, how they are organized, queried and flow between systems, and able to turn complexity into digestible concepts which allow clear decision making
• Deep enough experience in tools or platforms to solve things quickly
• Experience with JavaScript, HTML, CSS to set-up automated campaigns and debug pages, forms and email content when necessary
• Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across teams
• Able to work remotely and perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation
• High aptitude to learn and adopt new applications to improve efficiency and generate results
• B2B technology experience

Benefits
Why you will love being here:

• Healthcare, Pension Fund - applicable to country .
• Quarterly performance incentives
• Communication allowances
• Half-day off on your birthday
• 5 personal days leave a year, over and above your annual leave.
• Remote Working (our offices are currently open for essential use only due to COVID-19)
• Ongoing Learning with access to books, team training workshops and professional development.
• Virtual activities, events, and coffee dates.
• Home office set-up with laptop, screen, internet access.
• Anniversary awards

Clickatell is an equal opportunity employer and all suitable applicants will be considered for employment. Preference will however be given to candidates who will enhance the diversity of the team and support the achievement of employment equity.

To all Recruitment Agencies, we thank you for your willingness to assist us with this vacancy. As a company we have our own Technical Talent Specialists that has deep knowledge of what our company values in every employee and therefore are able to headhunt themselves. Furthermore we do not accept unsolicited CV’s, terms & conditions associated with the use of such CVs will be considered null and void.