Marketing Consultant at Discovery Limited

Key Purpose

• The Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality.
• The Marketing Consultant will be responsible for running marketing projects end-to-end, using digital and marketing best practice and leveraging internal and external (e.g. agency, fitness facilities) relationships to deliver within budget.
• In addition, the Marketing Consultant will support the Marketing Manager on marketing projects and integrated marketing campaigns in the Vitality Fitness portfolio, work closely with external and internal stakeholders and assist with running partner campaigns.

Areas of responsibility may include but not limited to:
Campaign and project delivery

• Support the Marketing Manager in delivering integrated marketing projects and campaigns for the Vitality Fitness portfolio, ensuring delivery to agreed timelines, scope and budget.
• Provide input into the creation and implementation of project plans; manage lead times, monitor delivery against plans and follow up on actions to ensure deadlines are met.
• Keep project plans updated and maintain strong version control across briefs, artwork and communication assets.

Briefing and stakeholder/agency coordination

• Brief agencies and internal teams (e.g., content/creative) on specific campaigns and communications required, ensuring clear objectives, deliverables and timelines are met.
• Collaborate across teams and functions, working closely with key stakeholders (including senior business stakeholders) to help achieve business unit objectives and targets.
• Build and maintain relationships with key internal stakeholders and external partners at both strategic and operational levels to enable efficient delivery.

Content and communication collateral

• Create and update relevant communication collateral (e.g., app screens, social media, website content and other campaign assets) in line with marketing requirements.
• Convert technical information into audience-appropriate communication to support campaign understanding and engagement.
• Provide strong copywriting and editing across communications and campaign assets.

Quality control and governance

• Conduct first-line quality checks and proofreading to ensure accuracy, brand alignment and adherence to Discovery’s language style and conventions.
• Support governance processes and sign-off requirements relevant to campaign delivery.

Administration and delivery support

• Provide administrative support linked to marketing delivery (e.g., quotes, orders, tracking deliverables and approvals).

Reporting and continuous improvement

• Provide detailed marketing reports after campaigns to share internally and externally and enable learning/optimisation.
• Contribute ideas to improve effectiveness and ways of working.
• Manage ADHOC requests effectively and shifting priorities while maintaining delivery standards.

Competencies

Knowledge

• All relevant promotional channels.
• Agency process and relationship management.
• Critical elements of successful digital communication.
• Website/content management best practice.
• In-store branding / point-of-sale (POS) principles where applicable to partner environments.
• Production processes (advertising, media, print), including timelines and costing.
• Understanding of production/procurement and sign-off processes; and “what makes a good brief”.
• Discovery language style and conventions.

Skills

• Strong English communication (written and verbal), with strong copywriting and editing skills.
• Digital platform writing, content creation and briefing skills.
• Digital marketing capability (e.g., email marketing, social media).
• Excellent attention to detail and ability to proofread effectively.
• Strong project/time management; able to multi-task across multiple projects without compromising quality or stakeholder relationships.
• Ability to convert technical information into audience-appropriate communication.
• Influence and persuasion skills aligned to project delivery.
• Ability to critique basic design in line with Discovery’s conventions.

Attributes

• Motivated; results-driven; reliable.
• Detail-orientated; customer focused; able to prioritise.
• Works well under pressure; team player; empathetic.
• Adaptable and resilient (able to cope with curve balls).
• Creative flair and proactive problem-solving.

Education and Experience

• Minimum 3-year undergraduate degree or diploma (preferably marketing / communications focused).
• Minimum of 2–3 years’ experience in marketing and communication.
• Experience in integrated campaigns, content marketing and/or partner marketing is advantageous.
• Relevant industry experience (health, wellness, fitness, rewards programmes) would be advantageous.