Marketing Coordinator (Generalist – Digital) – Pietermaritzburg at Accountancy Placements

• Our client is looking for a proactive and organised Marketing Coordinator (Digital) to support the planning, coordination, and delivery of digital marketing campaigns, e-commerce activities, and marketing initiatives in a fast-paced environment.

Responsibilities

• Coordinate the development and delivery of marketing and sales support material across print, digital, social media, websites, PR, and promotional campaigns
• Manage Shopify and e-commerce activities, including product updates, promotions, and landing pages
• Coordinate digital communications across websites, social media, e-commerce, and email campaigns
• Assist with planning and implementing marketing campaigns alongside the Marketing Manager, Sales, and Product teams
• Track marketing budgets, campaign schedules, and performance, preparing reports using Shopify, Google Analytics, and social media insights
• Support paid digital advertising, agency coordination, and ensure all content aligns with brand guidelines
• Maintain the marketing calendar and coordinate outsourced marketing projects
• Manage promotional merchandise and assist with exhibitions, conferences, and events

Requirements

• Tertiary qualification in Marketing, Digital Marketing, Communications, Business, or a related field
• 4–7 years' experience in a marketing or digital marketing environment
• Experience with digital marketing, e-commerce, campaign coordination, and marketing operations
• Shopify experience is advantageous
• Proficiency in Microsoft Office, Adobe InDesign, Photoshop, Google Analytics, and social media platforms
• Strong project management, communication, and organisational skills with the ability to manage multiple priorities
• Detail-oriented, proactive, and able to meet deadlines
• Valid driver's licence and own transport