Marketing Manager at Flash Group

Description

RESPONSIBILITIES:

People Management

• Support the Head of Marketing and 3rd party agencies (internal Creative, PR & Media) to create and implement all aspects of the annual marketing plans across the group.
• Manage a team of Brand Managers to service business needs.
• Collaborate with Talent Acquisition and participate in recruitment of team members where necessary.
• Ensure ongoing development of personal skills/knowledge to enhance continuous improvement by creating and actioning personal development plans and networking activities.
• Responsible for the day-to-day management of team members (leave management, grievances, etc.) and prioritise and delegate tasks to team members to optimise efficiencies.
• Responsible for managing resources and capacity in line with the work demands.
• Oversee the team so that agreed SLAs are adhered to in the execution of work in the function.
• Responsible for conducting Goal Plan contracts and performance review discussions with team members, including regular one-on-one feedback sessions, and mid-year and final performance reviews.
• Conduct talent review sessions and succession planning to support talent management and ensure a pipeline of ‘ready now’ talent for future opportunities in the team.
• Establish a collaborative environment that is focused on learning and development of team members.

Strategy

• Support the Brand Management to in the development of Marketing Strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in all associated channels.
• Assist in creating frameworks that transform our social media sites into highly profitable platforms.
• Support, steer and manage a team of Brand Managers in the development, forecasts and management of all Marketing Strategies, budget allocations and KPIs.
• Increasing brand awareness and market share.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Sign off on the design, delivery & measurement of highly effective integrated campaigns both online and offline.
• Creating and managing promotional collateral to establish and maintain product branding.
• Contribute to the development of our Customer and Loyalty strategy approach and frameworks that will leverage the scale of our customer data and insights.

Analytics

• Monitor and analyse key marketing metrics (CPP, CPM, ), quality, and campaign performance.
• Must use Content marketing, Search engine optimisation(SEO), search engine marketing(SEM) and social media marketing(SMM) strategically.
• Actively monitor competition activity and provide relevant reports & analysis (competitor, insights, risks, opportunities, etc.).
• Deliver data driven insights to all brands with actionable insights based on market trends, customer segmentations and other factors influencing customer sourcing and spending.
• Examining sales-related metrics to inform optimisation, marketing strategies and potential product development.
• Content Requirements & Implementation
• Maximise and enhance the digital presence - product websites, social media and e-marketing to drive customer engagement and product promotion.
• Understand the data collection, data mining and translate that into usable consumer insights.
• Analyse market trends.
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Steer the development of communication that translates consumer’s insights into brand management, innovation, product & activities that impact, and harnesses the potential of each touch point/channel with relevant messages to the targeted consumers.
• Stakeholder Management
• Identify critical stakeholders within the organisation and determine appropriate engagement methods to ensure Marketing Department achieves its objectives.
• Work cross functionally; network both internally and externally to ensure a relevant network which will enable and enhance the delivery of our Marketing strategies.
• Strong cross functional collaboration as a base for success. Collaborate with system partners (Channel, KAM, Finance, Legal, etc) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps.
• Work collaboratively with different stakeholders/divisions across the business to ensure strategic alignment between business and brand objectives at a group and operational level. 
• Preparing and presenting quarterly and annual reports to senior management.

Requirements

MINIMUM REQUIREMENTS:

• Bachelors / advanced degree in relevant area
• 5-7 Years prior work experience in similar role
• Strong strategy development
• Marketing Experience & Knowledge
• Experience leading and driving a Brand Team in a FinTec, retail or FMCG business a bonus.
• Flexibility and team orientation
• The complexities and demands of working with many diverse markets require strong communication and interpersonal skills
• Experience in using eMarketing software and Google Analytics
• Data oriented
• Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.
• Creative and strategic thinker with a strong understanding of marketing passion & lifestyle brands
• Creative and strategic thinker with a strong understanding of marketing passion & lifestyle brands

BEHAVIOURAL SKILLS / ATTRIBUTES:

• Strong verbal and Written Communication
• Negotiation / Influencing Skills
• Motivational Skills
• Internal / External Relationship Building
• Customer Centric
• Accountability & Decision Making