Marketing Manager at Lactalis South Africa

Required Skills    

• 3-year Marketing & Sales Diploma/Degree
• 5-7 years within an FMCG environment would be advantageous
• Working knowledge of Category Management tools
• Strong project management and presentation skills
• Ability to communicate at all levels (business & customer interface)
• Interpret & understand complex financial, consumer and shopper data
• Initiate cross functional business approach & collaboration
• Ability to work independently  

Duties & Responsibilities    
Driving the Commercial Planning process

• Build and develop channel plans aligned to the marketing strategy and objectives.
• Manage the demand planning process for the Channel.
• Evaluate and monitor competitors and their activities and formulate proactive responses
• Oversee the deployment of the marketing plan to the Sales and Field Sales teams.
• Monitor and track the implementation of pricing/promotional strategies

Overseeing Trade marketing activation

• Develop and implement the trade marketing strategy and budget
• The effective management of trade shows and activations
• Develop winning channel specific POP solutions to drive brand visibility and sales
• Develop & implement trade and brand activation plans
• Implement the Go-To-Market strategy for NPD, including developing the customer proposition and launch plan execution

Driving Customer relationship management

• Provide support to the Key Accounts and regional teams by conducting regular business analyses and presentations to identify opportunities and deliver incremental growth
• Utilise Customer data and insights and market intelligence to develop Customer specific activities as well as perform strategic Customer reviews.
• Ability to understand and communicate in culinary terms

Marketing Management

• Work closely with the customer team and cross functional team on all NPD including customized NPD projects.
• Ensure all launches have essential fact sheets, educational and training materials for Customers and their outlets.

Closing Date    
2023/05/05