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Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades.
Tiger Brands has been built over many decades through the acquisition and clustering of businesses. Our strategy for succe...
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As a Marketing Manager you will manage a team of Brand Managers and/or Assistant Brand Managers. You are the custodian of driving short and medium term sustainable, profitable growth at a brand level for your group of brands or category. You will achieve this by using deep consumer and shopper insights to craft brand/s that consumers love, and by developing compelling Category and/or Brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. This involves articulating and executing the full marketing mix for your brand/s. You are responsible for coaching and managing those working for you and your ability to provide leadership and inspire is what will set you apart in this role.
WHAT YOU WILL DO
Lead cross functional teams to pull together a customer and consumer insights driven brand strategy that aligns with the agreed Category strategy
Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
Drive your brand teams and cross-functional colleagues to hit the metrics approved by the Category Managing Director. Metrics could be volume, revenue, profit or market share driven and will be determined by category strategy
Track and monitor the performance of your brands against financial targets and plans, executing corrective actions when needed
Motivate your team to ensure that there is a focus on quality and on time delivery of brand plans whilst promoting cross functional working to identify interdependencies and potential efficiencies
Focus on developing and empowering people around you and developing great relationships within Tiger Brands and with our clients and suppliers
Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off
Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by the Pricing CoE
Monitor all marketing communications and promotions around the brand to ensure consistency of message and clarity of information. You will work with the Marketing function to track the effectiveness of campaigns
You will work closely with the Customer team in order to align trade spend with your marketing calendar
4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth within a FMCG environment
Proven record of successful brand development and Idea to Market strategies
Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights