Marketing Practitioner: Ref BS04 at Durban University of Technology

Minimum Requirements:

•   Advanced Diploma/B:Tech degree/Bachelor degree (M+4) in Public Relations/Marketing/Communications or an appropriate discipline (NQF 7)
•   Five years of relevant experience in public relations/marketing, preferably in a higher education institution

SPECIAL REQUIREMENTS:

•   Understanding of Higher Education environment
•   Communication skills (verbal; written; presentation)
•   Understanding the principles of Marketing and Advertising
•   Portfolio of marketing initiatives
•   Computer proficiency
•   Good networks among stakeholders

SUMMARY OF DUTIES:-

•   Takes responsibility, for the timeous implementation of marketing tasks as directed by the Deputy Dean of the DUT: Business School, such as:
•  Conducts market research e.g. compiles and coordinates feed back of information.
•   Advertising:
•   General Marketing support:
•   DUT Memorabilia
•   Stakeholder liaison
•   Ensures satisfaction of core customers by undertaking tasks in manner directed by the Deputy Dean of
• the Business School by efficiently and promptly accomplishing all designated marketing activities.
•   Establish the marketing requirements of the DUT: Business School
•   Develops Marketing plans and strategies to implement the Business School’s:
• Corporate Brand Management strategy
•  Competitive Marketing Strategy
•  Market Research/Intelligence
•   Manage relationships with, and regularly assesses the needs of core customers to improve quality and effectiveness of service
•   Capture and collate data of all marketing activities
•   Budgets for and manages all relevant internal and external resources to achieve agreed marketing bjectives
•   Seek and support income generating marketing opportunities for the Business School
•   Represent the Business School at appropriate forums within and outside the institution, as directed by the