Marketing Specialist - Polokwane at Vodafone Global Enterprise

Role purpose:

Develop and execute regional integrated marketing and promotional plans across Foundation, and CBU commercial counties.

Your responsibilities will include:

• Drive PR & CSI with external service agents, media, and other key role players to ensure that the brand objectives are met.
• Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI.
• Planning, execution and evaluation of regional / county promotions and marketing actions
• Conduct post activation evaluations on all promotional and marketing activations to determine implementation effectiveness and return.
• Monitor the use of the Vodacom brands at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures
• Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations etc
• Competitor markets analysis across all counties.
• In depth understanding of / and implementation of segmentation across all counties
• Brief in artwork and drive bookings and execution of schedule as per County and Segment requirement
• Book media for regional / county adverts
• Drive ATL and BTL campaigns to support Sales

The ideal candidate for this role will have:

• Matric / Grade 12 with 5 years of relevant experience
• OR
• 3-year commercial diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with 3 years relevant experience