Media Planner - Le Cubs 2023 at Publicis Groupe

The Job Description:

• A Media Planner is expected to be data driven, insights lead and a solutionis thinker, who strives to make meaningful impact on the business.
• This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Planners are expected to direct, inspire and add value at every turn. They need to hustle, negotiate and demand value from media partners.
• A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.
• Some working outside the standard working hours may be necessary.

The Job Purpose:

• To demonstrate real passion, care and vision for the brands in your portfolio.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• To be accountable for the successful delivery of media plans, schedules and budget management sheets. To deliver accurate implementation plans on time, every time.
• To ensure the best iner-media channels selections take place on every plan – the best stations, tiles, programs and touchpoint recommendations are made on every schedule.
• You will be given a small digital portfolio to start planning on with the digital implementation strategist.
• All post-campaign reports to completed and delivered accurately and on time.
• All TV rating and KPI tracking requirements are to input into the live digital dashboards.
• Work collaboratively with the offline and online strategist and the Communications Strategist at Cheil.
• Ensure collaboration and alignment with other external agency partners and media owners.
• To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
• Resolve planning related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• To grow the strategic reputation of the agency by delivering world-class planning and trading excellence.

What you can expect in an average week:

.Your average week may include:

Manage quality of work in terms of:

• Agency processes
• Global tools and processes
• Accurate consolidated flowplans (where required, offline and online) within budget.
• Flowplans updated timeously to reflect current state of campaign.
• In charge of developing all offline media plans and coordinating bookings with buyers
• Post-campaign analyses 2 -3 within weeks of campaign ending.
• Collate media tracking data for client (e.g. Afstereo), compensating client where necessary
• Negotiating best deals and managing admin related to dealings with media owners
• Create, send and manage CE’s to brand managers
• Lead the billing process on your portfolio with buying team
• Manage billing queries with buying team
• Build and maintain solid client relationships
• Attend regular status meetings.
• Attain bonus-related client KPIs for planning.
• Lead in tracking savings across the business YoY
• Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices.
• New Business: Assist with new business pitches on costing exercises when required.
• Update monthly forecasting reports.
• Keep your Telmar and Google training and certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.

Hard Skills:

• Able to effectively project manage
• High attention to detail
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

Qualifications

Qualifications & Training:

• Advanced Telmar training to be updated annually – Survey Time, Autographics, Geographics, Transmit, Radio Planner, Radio Tracker, Print Planner etc.