Media Strategy & Planning Lead at Danone

Role Purpose / Misson:

• Act as the Media Lead for SSA (South Africa and West Africa, Algeria)
• Provide guidance to other Marketing teams in AMEA  with no local media expertise 
• SPOC for AMEA  media coordination – 8 markets on roll-out of global brands media strategies, sufficiency analysis, media reporting (planning data and campaign perf.)

About you
MAIN RESPONSABILITIES

• SSA (South Africa, Nigeria, Ghana) + Algeria

Strategy

• Develop yearly media plans, leading online and offline decision-making 
• Co-define and implement paid media excellence (goals > KPIs > optimisation)
• Media  strategy ownership (Both online and offline)
• Drive Media thought leadership and governance
• Localization/implementation of paid media excellence & target setting

Execution

• Adapt and optimize budget spent  across  media touchpoints
• Implement  media plans (tactical plans builts up -> execution) and share paid media learnings with local stakeholders (SEO teams, brand teams, etc.)
• Tech & tools: ownership (roll out & sustain)
• SEA (search engines + social social search + retail search (where applicable)): Global Guidelines champion, ecom & brand teams sparring partner 

AMEA

• Provide guidance on all media plans (challenge and builds)
• Act as the expert to guide teams where relevant
• Act as lead to develop talent and knowledge on all things Media
• Champion the deployment and governance  of the IBC Planning process in the zone (Media).

KEY DELIVERABLES

• Lead annual TV negotiations (SSA)
• Competitive Media plans for SSA (ensuring KPI delivery)
• Implement successful media WOW for EDP AMEA (Internal and External)
• Regular governance and tracking of all media related activities in the Zone.

MAIN INTERACTION

Internal

• Zone: CGO, marketing head, S&I head, topline finance
• CBUs: Marketing, S&I, Media , Digital,. Ecom, Sales
• Global team: IBC and Media Teams

External

• Creative agencies
• Media Partners

KEY METRICS:

• 100% compliance with global media guidelines (the fundamentals), and that, across all markets
• Deployment and enforcement of proper IBC Planning everywhere, (media)
• Some measure of efficiency: value / impact (not cost only, that’s a race top the bottom), exact metric tbc – maybe Sebastien can help here

SKILLS & COMPETENCIES:

• Broad Media and/or Digital expertise, on the client or agency side . 10 yrs +
• Fully skilled on building and implementing media strategies
• Ability to confidently interact across senior levels
• Ability to extract maximum value from external partners and our global teams
• Experience in working in complex matrix structures. (Global/Regional/Local Dynamic)

EDUCATION, EXPERIENCE:

• Education: Minimum Bachelors Degree
• Experience (~10+ years):
• Agency and corporate
• Regional / global and local

Leadership competencies

• Put Danone first
• We act and work as one team, across countries and functions.
• Lead with People
• We grow as leaders by developing others.
• Keep it simple
• We deal with complexity by bringing focus and a pragmatic approach.
• Be Accountable
• We are decisive, and fact based
• Walk the talk
• We do what we say, acting as role models.