Midweight Copywriter at Ignition Group

Job Description
Responsibilities:

• Develop long-form content, including thought leadership articles, case studies, and blogs.
• Produce compelling PR content, including press releases, media statements, and contributed articles.
• Conduct thorough research to ensure all writing is accurate, insightful, and well-supported by data or case studies.
• Collaborate with internal teams and external partners to create content aligned with brand strategy.
• Conceptualize and develop unique content ideas to elevate our brand’s position in the market.
• Maintain a high standard of writing, ensuring all content is clear, persuasive, and aligns with the brand’s tone of voice.
• Adapt writing style for various formats, including internal communication, blogs, newsletters, social media, and web copy.
• Stay up to date with industry trends and incorporate new insights into thought leadership pieces.

Job Requirements

Qualifications:

• Relevant marketing qualification (diploma or degree in marketing, communications).
• 3-5 years of experience as a copywriter, preferably in a marketing or agency environment.
• Proven experience in long-form content writing and research-based projects.
• Strong conceptual writing skills with the ability to generate fresh, innovative ideas.
• Demonstrated experience in writing thought leadership content.
• Understanding of email marketing best practices and campaign optimization.
• Excellent organisational and time management skills.
• Strong attention to detail and ability to meet deadlines.
• Excellent writing and communication skills.
• Experience with PR writing is highly desirable.
• Strong research and analytical skills.
• Proficiency in using project management tools.

Bonus Points:

• Experience working in a fast-paced, collaborative environment.
• Familiarity with content management systems (CMS) and SEO best practices.
• Experience in writing for various industries, particularly B2B.