Mr D - Junior Category Marketing Manager at takealot.com

Your responsibilities will include:

Campaign Execution & Demand Generation

• Execute marketing activities to drive traffic, orders, and conversion rates across Retail verticals
• Support channel execution including push notifications, in-app messaging, email, paid social, merchandising and organic content
• Coordinate briefs and deliverables with internal teams, agencies, and partners to ensure on-time launches and operationally manage various campaign deliverables
• Manage campaign workbacks, timelines, and status trackers; flag dependencies and risks early
• Ideate and Manage creative assets, ensure spec compliance, and manage approvals through the process

Promotional Planning & Calendar Management

• Maintain and update the Mr D Demand Planner and promotional calendars for Retail initiatives
• Own weekly updates to the Demand Planner inputs; ensure accuracy and flag slippages proactively
• Coordinate weekly deals and monthly promotional campaigns aligned with business objectives
• Set up and QA promotions, vouchers, bundles, and offers to drive order volume and average order value
• Oversee daily tracking of coupon budgets allocated for marketing activities
• Plan and coordinate monthly coupon budgets to align with marketing strategies and objectives

Category-Specific Marketing (Retail/Shops)

• Deliver tailored campaigns for Shops, Anchor Tenants, and Grocery categories to drive sustained growth
• Develop in-depth knowledge of consumer target market groups to co-create meaningful promotional strategies
• Collaborate with Retail Merchandising and Category Manager teams to develop and implement campaigns aligned with the promo calendar
• Maintain merchandising inputs (collections, placements, copy updates) in coordination with Merchandising and Ads teams
• Pull and review category performance data to identify trends and opportunities for acquisition, retention, and reactivation
• Support onboarding tasks for new retail partners and categories (asset collection, listing readiness, checklists)

Feature Launches & Educational Content

• Drive new feature launches and create sustained always-on educational content on product features and differentiators
• Coordinate launch assets, help content, FAQs, and in-app placements for retail features
• Prepare internal enablement materials (one-pagers, how-tos) for commercial and support teams
• Assist with rollout communications (email/push/in-app) ensuring customer education content is accurate and on-brand

Data-Driven Decision Making & Reporting

• Pull daily, weekly, and monthly reports and maintain dashboards for key KPIs (traffic, conversion, AOV, total orders)
• Compile post-campaign reports/readouts summarising performance insights, learnings, and next steps
• Maintain excellent data hygiene: complete UTM coverage, accurate tagging, and consistent tracking
• Coordinate with analytics and product teams to ensure tracking coverage for all campaigns and promotions
• Execute basic A/B tests (subject lines, creatives, audiences, regional variations) and document learnings

Cross-Functional Collaboration

• Engage with brand, content, performance and social teams on through-the-line Retail and Mr D brand campaigns
• Liaise with social media team on monthly content planning, preparation, and paid influencer partnerships
• Coordinate influencer deliverables and tracking; maintain up-to-date influencer content logs
• Work with performance media and CRM teams to create and implement strategies to grow orders and first-time buyers
• Collaborate with Takealot Group marketing representatives for Retail-specific campaigns to cross-sell and access new shoppers

Market Share & Brand Awareness

• Support brand-building and market-differentiation initiatives in the retail delivery space
• Assist with on-the-ground activations, partnership executions, and campaign asset localisation
• Help deliver cohesive campaigns that elevate the Mr D brand across touchpoints

Qualifications and experience: 

• Bachelor's degree (3+ years) in Marketing, Business, Communications, or related field
• 3-5 years of retail and marketing experience (Retail/FMCG, eCommerce, marketplace, or app-based environments strongly preferred)
• Experience working across multiple marketing channels - Digital, ATL, CRM, Partnerships - with demonstrable results
• Proven track record of delivering projects on time and to brief
• Internship or placement experience welcome if accompanied by hands-on execution across CRM, paid social, or merchandising tools