National Post: Communications Analyst, NOB, Johannesburg at United Nations Population Fund (UNFPA)

Job Purpose:

• The SYP programme has a strategic focus on social behavioral change communication and the use of social media strategies and other digital solutions to deliver SRHR information linked to service delivery to adolescents and young people. 
• UNFPA ESARO supported the development and launch of a youth engagement mobisite called “TuneMe” (TuneMe.org) as well as the TuneMe App. The platform supports young people in accessing relevant health related information including sexual and reproductive health and rights. It features a ‘youth friendly clinic finder’, with embedded GPS capabilities, as well as a feedback mechanism to report on the quality of services.
• Under the overall guidance and supervision of SYP Regional Programme Coordinator and working closely with the UNFPA Regional Communication Advisor, the Communications Analyst, will ensure the further development and implementation of the SYP Programme communications strategy in the region and ensure that interventions are implemented in the context of the SYP Programme’s priorities.

You would be responsible for:

Social media strategies

• Develop and support innovative and effective SYP Social media presence and campaigns to grow young people audience and community engagement.
• Manage day to day social media activities.
• Build, engage and manage an audience through various and relevant social media platforms and channels (i.e. Facebook, Twitter, Instagram, YouTube etc.).
• Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Leverage social media for SYP outcomes.
• Promote SYP products such as the mobisite, the website and the music album through social media. 

 Content Management 

• Create, edit, produce and post relevant online and social media content at the right time, through the appropriate channels, related to the project activities and issues covered.
• Administrate the creation and publishing of relevant, original, high-quality content; and edit content received.
• Create a regular publishing schedule.
• Implement, manage, update and maintain a social media content calendar.
• While flexibility in the working hours is standard when working with social media, the candidate should be able to deliver an agreed amount of website and social media content each week.
• Support documentation of promising and/or best practices in collaboration with the Countries implementing the programme. 

Support to Countries

• Support HQ and countries in the roll out of TuneMe and its Marketing strategy: optimizing relationships with youth to consolidate TuneMe as the information source of choice to optimize engagement and drive registration on the site and other branded platforms such as Facebook.

SYP Graphic design, Brand development and Communication products

• Provide input and support on the design and layout of SYP programme documentation and products.
• Implement the visual identify guidelines for SYP Programme in line with UNFPA guidelines.
• Development of consistent brand awareness, visual content and online reputation.
• Create designs and well as work with graphic designers.
• Organize visual assets such as photographs, illustrations, info-graphics.
• Produce SBCC materials with the inclusion of info-graphics.
• Contribute to the SYP annual Report as well as its design and inclusion of info-graphics. 
• Develop programme brief/evidence based material to be utilized for advocacy as well as strategic partnerships purposes. 

Training

• Provide training for youth network and UNFPA staff to use social media to advocate for increased investment in youth developments and programmes at national and regional levels.
• Train and/or conduct refresher training relevant colleagues on TuneMe and its content management system (CMS).

 Identify new Opportunities and promote Innovation

• Identify strategic Partnerships with Mobile network operators in the region. 
• Promote partnering with popular and relevant pages and websites, and cross promoting.
• Monitor trends in social media tools, applications, channels, design and strategy.

 Monitoring and Reporting

• Submitting regular monthly reports about the online and social media activity following a project reporting template.
• Measure results on a regular basis to establish return on investment.
• Conduct social media content audits to understand audience preference and the impact of different approaches.
• Identify and measure key performance indicators such as audience growth; audience profile; audience engagement; user acquisition; content reach; engagement by content type; response rate and quality etc.
• Prepare updates and reports for team and management meetings, for resource mobilization purposes.
• Any other duties as identified by the supervisor.
   

Qualifications and Experience: 

Education:  

• Advanced university degree (Master degree) in relevant areas – communications, journalism, public relations or other related field from reputable institution.

Knowledge and Experience: 

• At least two (2) years of progressively professional experience and proven track record in developing and implementing social media strategies;
• Demonstrates creativity and documented immersion in social media;
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios;
• Good knowledge and experience in Graphic design and production of info-graphics;
• Previous proven experience in documenting promising or best practices;
• Expertise in programmes such as Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and Microsoft Office basics (Word, Excel PowerPoint); Photography experience and basic skills in video editing and production are a plus;
• Ability to work independently and in teams, in an international and multicultural environment;
• Excellent emotional management skills.

Languages: 

Fluency in oral and written English. Knowledge of French or Portuguese is an asset.

Required Competencies: 

Values:

• Exemplifying integrity, 
• Demonstrating commitment to UNFPA and the UN system, 
• Embracing cultural diversity, 
• Embracing change

Core Competencies: 

• Achieving results,
• Being accountable,
• Developing and applying professional expertise/business acumen,
• Thinking analytically and strategically,
• Working in teams/managing ourselves and our relationships, 

Functional Competencies:

• Conceptual innovation in the provision of technical expertise;
• Leveraging the resources of national governments and partners;
• Building strategic alliances and partnerships;
• Adaptation/application of knowledge in different contexts;
• Job knowledge/technical expertise; and 
• Integration in a multidisciplinary environment.