Operations Analytics Specialist: Sunbet (Sandton) at Sun International

Description

• The Operations Analytics Specialist for SunBet will be responsible for the effective analysis, reporting and interpretation of business data, through the application of data mining techniques and statistical analysis to provide data driven intelligence around a holistic view of SunBet operations such as payment and bonus flows as well as customer behaviour and game play data and digital data and any other data in the business.
• The analyst work with the operational project data should lead to recommendations supporting the business in maximizing operational efficiencies, revenue and achieving return on investment, and promoting SunBet’s brand.

Requirements

Qualifications

• B Degree (Acturial Science / or statistics)

Experience

• 5-6 years’ experience in the application of maths and statistics in the workplace environment including work such as Statistical Modelling, valuation modelling, business intelligence, analytics for monitoring customer experiences
• Demonstrable experience in the use of statistical tools
• Demonstrable experience in applying maths and statistics in a wide variety of problem solving areas

Skills & Knowledge

• Creating solutions
• Conceptualising
• Analysing
• Implementing Skills
• Managing Customer & Stakeholder relationships
• Adapting
• Emotional Maturity
• Understanding of the sports betting and casino industry
• Master data management including data modelling techniques, relational databases (i.e. SQL Server
• Visual Basic macros and automation principles.
• Proven ability to handle sensitive information in a confidential manner.
• Business process analysis methods and techniques
• Advanced skills in MS Office Suite
• Statistics
• Application tools – R, SQL, Qlik Sense, Power BI, VBA
• Business intelligence, data-warehousing, and statistical programming
• Project management skills
• Business acumen

Key Performance Areas

• Understand SunBet’s operations and sources of data and design business intelligence reporting to support decision making and operational efficiencies
• Create and apply data management solutions, tools and processes that are relevant and provide business intelligence and insights to ensure the data adds value to the operations and that the business remains relevant and competitive
• Design reporting mechanisms which provide timely insight into operations, marketing and customer trends such as changes in payment types and failures, FICA compliance rates, automation percentages as well as customer preferences and special event performance
• Report on operational performance and challenges in an effort to maximise results
• Present recommendations to guide future business direction including working with the Marketing Team and other strategic operational teams with regards campaigns, promotions, customer demographics and behavioural trends, etc.
• Monitor the collection of data from data warehouse and various business systems as well as the data analyses relative to operational areas e.g. determine effectiveness and participation levels of customers in gaming promotions
• Benchmark performance statistics against competitor offering and performance insights and make recommendations to optimise results
• Maintain confidential information and protects business data by keeping information confidential
• Conduct impact analysis on adhoc projects such as ROI of events and campaigns
• Prepare thoughtful and timely analysis of operational analysis and help with marketing performance analysis including:
• Online, e-mail, social media channels and marketing campaigns.
• Through BI solutions track changes in customer behaviours and preferences and identify correlations and trends to products etc.
• Design and execute operational effectiveness measurements, such as conversion rates, active database, visitor trends and measurement against appropriate benchmarks player spend relative to revenue stats
• Based on the information collected recommend appropriate customer interaction experiences, tools, channels, etc.
• Submit data-sets and related reports to the various stakeholders on a regular and ad-hoc basis