Optimisation Manager at Nedbank

Job Purpose

Leverage strategic partnerships, audiences and platforms to derive maximum value for business.  Optimising the future experience (FX) across channels and platforms.  The role involves developing data-driven marketing strategies, collaborating with internal and external stakeholders, and influencing marketing campaigns to enhance brand awareness, drive traffic, and boost conversions.

Provide advice and counsel to marketing teams, project teams, and functional and non-functional user experience improvements on digital platforms, analytics and insights. Insights are provided from all data and analytics sources.
Working with media partners and traveling experts to ensure the use of most efficient channels guided by data and insights. 

Job Responsibilities

• Appsflyer enterprise integration: Implement, Support and Commercialise App Attribution across business with internal and external stakeholders.
• Research, recommend, test and implement new techniques, platforms, affiliates, audiences and technologies that will help deliver impactful marketing experience initiatives, in the short and long-term strategic horizons.
• Conduct market research and analysis to identify target audiences and their preferences, behaviours, and needs.
• Utilize data-driven insights to segment and prioritize audiences, tailoring marketing strategy to resonate with specific customer groups.  Continuously monitor audience trends and adapt strategies to stay relevant in a dynamic digital landscape.
• Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate campaign or project strategy, including use test cases for improved performance results.
• Manages the customer future experience beyond campaigns (Content, Mobile Marketing, Organic optimisation, Audiences)
• Deliver a world class user experience through others by ensuring a client centric culture through required interventions.
• Drive 'Test and Learn' (A/B testing/ Split testing etc) opportunities linked to user journeys /UX/ UI/ CX for campaigns or projects.
• Preparing proposals and presenting recommendations to stakeholders.
• Analysing complex problems and finding data-led solutions.
• Understanding best practices for digital assets such as websites and apps.
• Provide an advisory role on marketing experience to missions and BAU.
• Collaborating with employees and stakeholders to improve processes and outcomes. 
• Auditing and monitoring digital channels using data analytics tools.
• Determining strategic optimisation goals with senior management.
• Discussing shortcomings and opportunities for optimisation with stakeholders.
• Contribute to a culture conducive to the achievement digital strategic objectives of the Bank.
• Keep up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and partnership management
• People Specification
• Requirements
• Must:  2+ Years practical work experience in App Attribution with platforms like: Appsflyer, Branch.io or similar.
• Proven work experience as a Digital Marketing Specialist or in a similar role with a focus on audience targeting and platform management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms such as analytics, social media management tools, marketing software, etc.
• Excellent communication and interpersonal skills to foster successful partnerships and collaborations.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Result-oriented mindset with a focus on achieving measurable business objectives.

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
• UX/ UI/ CX/ Digital Marketing Certificate
• Field of study: Marketing

Minimum Experience Level

• 3 - 6 years
• Digital Marketing/ UX/ UI/CX experience
• Technical / Professional Knowledge
• Digital Marketing
• UX/ UI/ CX/ Journey Mapping
• Analytical Skills
• Stakeholder Relationship Management
• Project Management
• Leadership Skills
• Technological Skills
• People Management Skills
• Agile Way of Working
• Client Centred/ Design Thinking

Behavioural Competencies

• Business Acumen
• Strategic Planning
• Driving Innovation
• High-Impact Communication
• Digital Acumen
• Driving Execution
• Influencing
• Connected Decision Making