Paid Media and Advertising Specialist at Old Mutual South Africa

ROLE OVERVIEW:

• We are seeking a detail-oriented Paid Media Advertising Specialist to take charge of managing our paid advertising campaigns across multiple digital channels. From SEM to paid social media and display advertising, this role is responsible for optimizing campaigns to maximize ROI and achieve strategic marketing objectives. Reporting to the Performance Marketing Lead, the Paid Media & Advertising Specialist will be responsible for purchasing media inventory, executing ad campaigns, driving targeted traffic, generating leads, and enhancing brand visibility through strategic and effective paid advertising initiatives.

KEY RESULT AREAS:

• Develop, execute, and optimize paid advertising campaigns across digital channels such as SEM, paid social media, display advertising, and more, ensuring alignment with strategic marketing objectives and budget allocations.
• Utilize audience targeting and segmentation strategies to reach the most relevant audience segments and maximize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad creatives that resonate with target audiences and drive engagement and conversions.
• Manage advertising budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic objectives.
• Monitor campaign performance metrics and provide regular reports to stakeholders, analysing results and making data-driven recommendations for optimization and improvement.
• Conduct A/B tests and other experimentation methods to optimize campaign performance, identify best practices, and drive continuous improvement.
• Collaborate closely with internal teams, including marketing, analytics, and creative, to ensure alignment of paid advertising efforts with overall marketing objectives and brand messaging.
• Directly purchase ad inventory on key ad networks such as Google Ads, Meta Ads, programmatic platforms, and other relevant digital media channels, negotiating with ad networks or vendors to secure optimal rates and placements when applicable.

ROLE REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in managing paid advertising campaigns across digital channels, with a focus on SEM, paid social media, and display advertising.
• Proficiency in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms.
• Previous Agency experience (Essential).
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels. 
• Experience working in the fintech or digital banking sector (Advantageous).
• The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit.
• Responsible for the execution, governance and measurement of brand and advertising in OML. Contributes to the advertising and brand strategy. Supports and advises on brand governance processes and principles and achieves results through own efforts

Responsibilities

• Marketing
• Execute a marketing plan for a particular product, service, or specialty area while working within established marketing systems.
• Brand Positioning
• Assist in achieving brand positioning and contribute ideas to brand plans.
• Brand Strategy and Effectiveness
• Manage brand(s) and implement brand plans within brand guidelines, and analyze and report on brand effectiveness to the business.
• Marketing Impact Assessment
• Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
• Portfolio Management
• Deliver small project workstreams, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.
• Product and Solution Development
• Carry out a range of product development and engineering activities. Use established systems to analyze customer needs and define and deliver products.
• Product Management
• Monitor specific aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses on specific aspects to stay abreast of trends in the marketplace and ensure the product's competitive position.
• Document Preparation
• Organize and prepare complex documents using a variety of applications for technology devices, such as standard office software. Also responsible for gathering and summarizing data for special reports.
• Insights and Reporting
• Contribute to the preparation of various data and analytics reports.
• Personal Capability Building
• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills

• Adaptive Thinking, Agile Project Management, Brand Development, Commercial Acumen, Customer-Focused, Data Compilation, Executing Plans, Management Reporting, Market Analysis, Media Management, Numerical Aptitude, Product Development Management, Report Review, Target Market Segmentation

Competencies

• Business Insight
• Communicates Effectively
• Drives Results
• Ensures Accountability
• Manages Complexity
• Organizational Savvy
• Plans and Aligns