Paid Media Manager - Homechoice (Southern Suburbs (Cape)) at HomeChoice Holdings Limited

Description

homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

The ideal candidate will be responsible for developing and executing a comprehensive paid media strategy that drives brand awareness, customer acquisition, and sales growth across all our retail channels. The ideal candidate will lead a talented team of specialists, overseeing all aspects of paid advertising campaigns, from budget allocation and channel selection to campaign optimization and reporting.

What you will love doing in this role

• Develop and implement a data-driven paid media strategy aligned with overall marketing objectives and business goals.
• Manage paid media budgets across various channels, including Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, and other relevant marketplaces.
• Lead and mentor a team of Paid Media Specialists, providing training and guidance to ensure optimal campaign performance.
• Select the most effective paid media channels and platforms to reach target audiences.
• Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new advertising opportunities.
• Create and manage high-performing, on-brand ad creative that resonates with target audiences.
• Partner with Marketing, Creative, and Analytics teams to ensure seamless campaign execution and optimization.
• Continuously monitor campaign performance, analyze data, and identify areas for improvement.
• Generate detailed reports highlighting campaign performance metrics, return on ad spend (ROAS), and customer acquisition costs.
• Stay up-to-date on the latest paid media trends, technologies, and platforms

Requirements

What you'll need to do this role

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven 5 years + of experience in paid media marketing, with a track record of developing and implementing successful campaigns across multiple channels.
• Strong understanding of paid media platforms and tools, including Google Ads, Facebook Ads Manager, Twitter Ads etc. and programmatic advertising platforms.
• Excellent analytical skills, with the ability to interpret data, analyze performance metrics, and derive actionable insights.
• Strategic mindset with a passion for driving results and achieving client objectives through paid media channels.
• Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.
• Excellent communication and presentation skills, with the ability to convey complex ideas and strategies to clients and internal stakeholders.
• Knowledge of industry regulations and compliance standards related to paid media marketing.

Attributes and Behaviours

• Attention to detail
• e-commerce experience across paid advertising
• Strong Data Analysis, Manipulation and Reporting Skills
• Strong Problem Solving Skills and Solutions Orientated
• To work under pressure in a time sensitive environment
• To work with all levels of management