Incubeta is a team of over 500 creators, thinkers, makers and doers working across 18 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilmen...
Read more about this company
A minimum of 6+ years experience within the digital industry
Experience as a paid media manager for a minimum of 4 years working within paid platforms eg Google Ads, Facebook, DV360 etc.
Well-versed in performance marketing, yielding results for client's investments, ie. sales / lead conversion & omni-channel acquisition
Experience as a paid strategist beneficial, planning and executing on cross-channel marketing strategies.
Desired experience with measurement plans & tracking
Illustrate strong relationships with Technology partners; Google, Facebook, Publishers etc.
Experience with website analytics tools (e.g. Google Analytics)
Strong skill set in navigating teams & where expertise is needed. Identifying issues before they arise and addressing them accordingly
Able to operate within grey areas and without clear direction, the OTL should advise what is required
Experience in managing high pressure situations & tights deadlines
Experience in working within a fast pace global operational team
Experience in working directly with clients & commercial teams
Clear understanding of digital commercial models and being able to work with commercial teams
Ability to think creatively & strategically within the the digital marketing space
Ability to identify and support teams, directly or indirectly, to resolve technology / platform problems as well as reporting discrepancies, tracking issues and any other tech related issues which affect campaigns
Strong experience in management of digital accounts with a strong focus on digital performance strategies
TASKS
Employ strategic campaign setup across multiple platforms
Work closely with consultants, client services and clients to implement media strategies
Lead and manage an operational client pod, providing mentorship and growth opportunities
Ensure quality control of all strategies implemented within your client pod
Collaborate with other Paid Team Leads to ensure alignment within the broader operational team, sharing learnings & understanding market trends
Being able to troubleshoot issues and presenting solutions
Analyse campaign performance and make recommendations for optimisation across all clients and campaigns with your pod, where required, leading paid media managers in the right direction
Ensure all correct revenues and media costs are monitored and reported on
Ensure all administration is accurate and up to date
Ensure profitability of your team, that they work efficiently at billable rate
Succession planning and resourcing into the future.
Act as support and a point of contact to provide strategic (or any other) support where needed
Joining internal and client meetings
Assisting with client strategy and re-strategies
Knowledge transfer within your pod, broader ops team and with client services
Assisting your pod with reporting discrepancies, tracking issues and testing new features
Regular testing of new features within platforms
Being able to self train on new platforms and share knowledge within the team
Spot testing of pixels / tracking setups
Documentation of processes to ensure involved parties are privy to best practice
20 Initiatives to Boost Employee EngagementAre you struggling with improving employee engagement at work? This article covers everything from better communication to building a strong workplace culture.
30 Common Interview Mistakes to AvoidThis piece examines 30 of the most common mistakes applicants make at interviews, so you know how to better avoid them.
Gmail
Yahoomail