Partner Account Manager (FTC) at Cell C

Purpose of the Job  

• As a Partner Channel Account Manager, you will play a pivotal role in developing and nurturing relationships with our strategic partners. You will be responsible for driving revenue growth through these partnerships by providing support, training, and resources to our partners, ensuring they have the tools and knowledge to effectively sell and support our products or services. The ideal candidate will have a strong background in channel management, excellent communication skills, and a proven ability to collaborate with cross-functional teams 

Main Responsibilities

Relationship Management

• Cultivate and maintain strong relationships with existing channel partners, including telecommunications service providers, system integrators, resellers, and value-added distributors
• Identify and onboard new strategic partners aligned with business objectives and market expansion plans
• Act as the primary point of contact for partner inquiries, escalations, and relationship management

Channel Development

• Develop and execute joint business plans with partners to drive revenue growth, market penetration, and customer acquisition within the Enterprise Business segment 
• Collaborate with partners to identify market opportunities, develop Go-to-Market (GTM) strategies, and execute marketing campaigns effectively 
• Provide guidance and support to partners in understanding product offerings, pricing, and competitive positioning 

 Sales Enablement

• Work closely with the sales team to educate partners on product features, benefits, and value propositions 
• Conduct regular training sessions, webinars, and workshops to enable partners to effectively sell and support telco solutions to B2B customers 
• Collaborate with internal stakeholders to develop sales tools, training, collateral, and resources tailored to partner needs 

Performance Monitoring and Analysis

• Define key performance indicators (KPIs) and metrics to measure partner performance and program effectiveness 
• Monitor partner performance against targets, identify areas for improvement, and implement corrective actions as necessary 
• Analyse market trends, competitor activities, and customer feedback to provide insights for strategic decision-making

Contract Negotiation and Compliance

• Negotiate partnership agreements, contracts, and service level agreements (SLAs) with partners, ensuring alignment with business objectives and legal requirements 
• Ensure partner compliance with contractual obligations, including revenue commitments, marketing investments, and reporting requirements 

Cross-Functional Collaboration

• Collaborate closely with internal teams, including sales, marketing, product management, and finance, to ensure alignment on partner strategies and initiatives
• Advocate for partner needs and priorities within the organisation, ensuring partners receive the necessary support and resources to be successful

Qualifications 

• Bachelor's degree in Business Administration, Marketing, or related field

Experience

• Proven experience (5 years) in partner/channel management within the telecommunications or software industries, with a focus on B2B markets
• Strong understanding of telco products and services, including voice, data, cloud, and IoT solutions
• Strong interpersonal and relationship-building skills, with the ability to interact effectively with partners at all levels