Platforms Marketing Manager - Durban at Ignition Group

Description

• Design content marketing strategies and short-term goals.
• Online and offline marketing: Be hands-on with digital media, including SEM, display, social, email, and affiliate channels.
• Work with a sales team in both sales enablement and account-based approach.
• Establish and implement demand generation tactics and lead conversion principles.
• A/B and multivariate testing, user segmentation, and reporting processes.
• Create value propositions that communicate clearly to the targeted audiences.
• Create audience segments and develop marketing campaigns that deliver a targeted message and create affinity with brands.
• Leverage full value from marketing automation processes and tools.

Requirements

• A relevant tertiary qualification preferred.
• Minimum 5 years marketing and branding experience, which includes at least 3 years management experience.
• Experience with: B2B marketing, marketing campaigns, demand creation, lead conversion, content creation, sales, multivariate testing.