PR & Social Co-ordinator at Cotton On Group

These expectations drive my success:

• I implement social strategies in line with the marketing plan, to drive sales and elevate the Brand across all markets.
• I plan, schedule and create on-Brand, trend-relevant integrated content that engages our customer and influences purchasing behaviours.
• I adapt social media activities in response to customer behaviours, trends and campaign engagement.
• I partner with stakeholders to take briefs and develop innovative, creative content that aligns to Brand DNA and Global or local strategy.
• I manage asset and content production for social media activations, delivering excellence in quality standards.
• I prepare and present analytical audience reports and insights, making recommendations to inform strategic decision making.
• I meet expectations, review performance, seek feedback and follow up using the Group Performance Framework.
• I follow the COG Way and am an ambassador for our Brand and products.
• I look after myself and others, and work in alignment with our Safety Matters Framework.

My performance is measured on:

• Campaign sales
• Deliver social strategy
• Brand identity/DNA protected
• Increase customer reach, engagement and brand awareness
• Social revenue
• Values
• Team engagement
• Team retention
• Team annual leave taken
• Team succession

Skills I need to perform are:

• Judgement 
• Relevant degree or equivalent years of experience 
• Omni-channel experience
• Culture champion
• Personal effectiveness
• Initiative
• Problem solving
• Drive
• Excellence in execution
• COG Induction Creds