Product Manager (Bobbi Brown) at The Estée Lauder Companies Inc.

Job Purpose

• Manages product portfolio per channel, retailer, door type
• Supports Consumer Marketing in building launch plans
• Sets prices according to regional and global policies
• Owns the brands sales drivers and contributes to forecast accuracy
• Contributes to Retailer discussions preparation on product-related topics
• Brands – Bobbi Brown

Key Activities

• Manages product portfolio per channel, retailer, door type
• Performs assortment analyses; analyses competitors’ assortment
• Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations
• Builds local product offering (e.g. product sets) and  differentiation program in coordination with Trade Marketing and Online
• Understands competitive landscape and trends in markets and competition, customers, category developments. products, prices, and channels to identify opportunities for growth and profit enhancement. 
• Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
• Monitors product related visual assets and master data (e.g. local product codes)
• Sets prices according to regional and global policies
• Tracks competitors' prices
• Sets consumer and retailer prices according to regional and global policies
• Plans price increases
• Monitors pricing plan execution by KAMs, Retail and E-commerce teams
• Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
• Owns the brands sales drivers and signals feeding  and contributes to forecast accuracy:
• Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
• Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
• Provide regular updates to the Ops DP on the Marketing Activity Calendar , product discontinuations, changes to NPL estimates
• Participates to the Affiliate Brand Lock in Consensus Meeting
• Works closely with Supply Chain to monitor stocks and sell through data; proposes mitigation actions in case of availability or excess issues
• Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams

Qualifications

• 3-5 years’ experience in Product Management
• Relevant University Degree