RBU Africa Product Manager : EVP-5. at Nissan Motor Corporation

PURPOSE / DETAILS OF THE JOB

• CMM function is designed to develop Product strategy, Leading product Launching plan, follow up on execution and leading marketing initiatives and efforts to drive business KPIs (Profit, Vol, MS%, OaO, etc….)
• It’s the focal point for Product knowledge and strategy Cadence.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s degree (preferred in engineering) with 6+ years of experiences in business operation, Preferred experience in Product MKT, Product planning, Sales planning, or MI.

KEY PERFORMANCE AREAS

Africa Lineup Strategy Management:

• Manage MTP M&S input for the coming 5 years (volumes, share, profit, S&M expenses incentives , etc....)
• Define Product lineup deficiencies and future risks and report to [V] requirements and risks.
• Define/ Recommend future opportunities for introducing Nissan products and localization opportunities. 
• Manage M&S input in Industrial strategy feasibility studies & present business case.
• Cascade recent RBU markets’ updates and study future technology adaptation with advanced & CCL product planning teams (ex: EV readiness study, Connectivity, Autonomous driving ….)

Africa Product Milestones Management:

• Lead discussion of Product milestones for all African markets and align with Internal stake holders (MKTG GM , Sales, MD…), Regional Marketing, Segment Product Planning team & Program team (OPD) challenging them to meet different local customer and all RBU markets’ needs in the best possible way through:
• Act as consultants/ RBU brain for Product planning functions in early milestones (Pre-concept, concept, Profile,…)
• Manage all Milestones starting KKJ/Contract à MPR à PMM & LCP
• Robust Volume and Market share proposal with ambition.
• Product spec and End Items management to suit the different RBU markets’ positioning & customer needs. (Competitive analysis à Spec list debrief à Grade walk management à PVC development à Define Spec deficiency)
• Define product role in lineup
• Propose life cycle volume, VME, FMI and positioning plan
• + Attend & Represent RBU in PRA meeting with CMM Regional Director and Product & Pricing VP to secure milestone approval.

Launch Management (Africa markets):

• Develop the competitive marketing strategy for all African markets and lead implementation of prelaunch, Launch & post launch activities with all relevant Internal/External stakeholders (Aftersales, MZK, Sales, SCM, COMM, Marcom, etc..)
• Lead coordination of launch activities through cross-functional launch team approach (Local Cross functional team)
• Organize and present Launch status to AMIEO launch steering committee and escalate Launch road blocks to AMIEO functional heads.
• Create the Go-to-market strategy à digging into details of Marketing and sales tactics.
• Be the source of expert knowledge and promoter of launching model, towards Internal / external stakeholders (employees, media, partners, dealers etc ,…)
• Define positioning and target customer
• Develop the strategic brief covering key USPs and the customer benefits
• Contribute to Marcom brief with product related aspects while presenting to the agency the overall product strategy.
• Follow up campaign development, proof read all assets and implementation (ATL / BTL)
• Analyze and cascade End of campaign report to AMIEO CMM management.

Performance Management (Africa markets):

• Contribute to BP M&S assumption and periodically compare performance with BP & Milestone commitment for whole Africa (Day to day management):
• Performance (Vol, market share, price trend)
• Competitiveness (TPVA)
• Demand trend (TIV, share movement)
• Competitors’ actions.
• VME proposal for managed products with Marketing coordination manager.
• Develop Action plan to Realign with BP & Milestones commitment.
• Validate all product communication assets. (Digital, campaigns, website, brochures, etc …)

Product Lifecycle Management (Africa Markets):

• Negotiate and align with Advance Product Planning team, Regional Marketing, Segment Product Planning team, Finance & Program team (OPD) a healthy life cycle for the Product in different African markets- with efforts to deliver one product event per year. Lead life cycle management activity of the product ensuring sustainable competitiveness across the product life cycle:
• Customer voice/market trend analysis
• Competitors’ product action & forecast
• Business case study, PPSR issuance and aligning with relevant stakeholders.

CRITICAL KNOWLEDGE & CORE COMPETENCIES

• Automotive product knowledge
• Good understanding of RBU markets (strength, weakness, opportunity and risk)
• Good knowledge of Nissan and competitors’ product
• Understand product milestone towards launch and life cycle management
• Analytical thinking
• Good communication (negotiation) skill
• self-starter
• Information analysis
• Time schedule management (leadership)
• Presentation skills (include presentation making)