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  • Posted: Oct 22, 2026
    Deadline: Not specified
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  • BIC® products are recognized all over the world for their quality, safety, affordability, and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the...

     

    Sales Representative Johannesburg

    JOB SUMMARY

    • The Sales representatives GRAPHICS will shape and develop the GRAPHICS business start-up in South Africa from its early stages.
    • The role transforms market opportunities for decorated iconic BIC products into sustainable growth and new revenue streams.
    • It builds and leads the market strategic plan, identifies and develops customers and channels, and strengthens BIC’s market position through differentiated solutions and services.
    • The position owns opportunity development from prospecting and deal assessment through negotiation, contracting and integration with business operations.
    • Working across internal teams and external stakeholders, the role builds the network, capabilities and resources required to support long-term sales and financial growth.

    MAIN RESPONSIBILITIES / TASKS

    Business Strategy & Market Development

    • Build the strategic plan for the GRAPHICS business in South Africa, grounded in market, competitor and customer knowledge.
    • Define initiatives, solutions and services that improve BIC’s market position and generate sustainable sales and financial growth.
    • Identify trendsetter ideas by researching industries, events and potential key players to develop new channels and increase market share.
    • Identify and co-create innovative merchandising and souvenir-related opportunities tailored to customer segments and market channels.

    Customer Acquisition & Opportunity Development

    • Identify potential customers and decision-makers, build customer development plans and lead their implementation.
    • Prospect for partners and customers, discover needs and convert opportunities into a qualified business pipeline.
    • Screen potential deals by assessing market strategy, requirements, commercial potential and financial attractiveness.

      Deal Leadership & Commercial Execution

    • Close new business by coordinating requirements, developing and negotiating contracts, and integrating commitments with business operations.
    • Lead sales planning and execution with a customer-centric, service-oriented approach.

    Network, Organization & Capability Building

    • Build a strong external network that generates valuable contacts and creates new business opportunities.
    • Assess business needs and develop the strategic plans, team and capabilities required to support growth, leveraging existing organization and resources.

    Cross-functional Collaboration

    • Develop and maintain strong relationships across internal teams and external stakeholders to achieve business goals.
    • Coordinate the functions required to develop solutions, evaluate opportunities, close deals and support business growth.
    • Share market, customer and competitor insights to align stakeholders and accelerate decision-making.
    • Act with an entrepreneurial mindset, learning agility and curiosity in a dynamic start-up environment.

    Key Performance Indicators / Key Figures

    • Net Sales / Volumes / Gross Profit versus the approved GRAPHICS strategic plan.
    • Qualified opportunity pipeline, conversion rate and value of business closed.
    • Number and quality of new customers, partners and decision-maker relationships developed.
    • Development of new channels and contribution to market penetration and market position.
    • Timely implementation of customer plans, contracts and cross-functional business requirements.

    Qualifications and Experience

    • Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, International Business, Engineering or equivalent. 
    • Min 5 years of Demonstrated experience in business development, prospecting, strategic planning and sales execution.
    • Knowledge and/or experience in decorating techniques is an asset.
    • English
    • MS Excel, MS PowerPoint, CRM
    • Strong understanding of markets, customers, competitors, industry events and potential key players; ability to assess the commercial and financial attractiveness of opportunities.

    Check how your CV matches this job

    Method of Application

    Interested and qualified? Go to BIC on careers.bic.com to apply

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