Salesforce Marketing Cloud Specialist at DigiOutsource

Purpose of the role

• The main purpose of the role is to provide solutions and lead implementations in Salesforce Marketing Cloud for the Retention & Marketing Communications department.

Duties Include, But Not Limited To

• Provide day-to-day technical support to the users of Marketing Cloud
• Managing the account and keeping the business informed with updates and product feature releases
• Manage the release of new product features with the necessary departments
• Optimise Journey builder and automation of core workflows
• Own and keep Salesforce Marketing Cloud integration blueprint up to date
• Maintenance and development of Salesforce Marketing Cloud data feed with the help of the data team
• Assist our development/product with API integration
• Collect business requirements and coordinate development work with relevant teams
• Monitor IP Addresses and Sender Domains in order to maximise Email Deliverability
• Demonstrate a key understanding of improving existing functionality with 3rd party integrations and establishing new 3rd party tools on the market
• Provide training on Salesforce Marketing Cloud to Retention team

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria

• Extensive experience working with Salesforce Marketing Cloud Suites; the core suites being, email, automation, and mobile
• An ability to think strategically and develop a real understanding of stakeholder needs
• Demonstrated ability to coordinate projects across functional teams
• Experience training and presenting to stakeholders
• SQL knowledge
• AMPscript knowledge
• REST and SOAP API experience

Desirable Criteria

• Worked on ESP migration or API/data feed integration
• Salesforce Marketing Cloud Certifications
• Knowledge of the iGaming industry

Person Specifications

• Personable character and an exceptional communicator – ability to communicate at the highest level both written and verbal
• Self-driven, and ability to work independently and at pace in a dynamic organisation
• Strong teamwork, co-ordination, planning and influencing skills
• Good attention to detail, an ability to assimilate, sort and aggregate complex information quickly
• Creative thinking backed by strong analytical and problem solving skills
• Excellent stakeholder management