Senior Brand Manager- Nutrition at Nestle

Position Summary

This role will allow the successful candidate to fully utilise their core Marketing Competencies, category consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development, stakeholder management & an understanding of the trade to  develop and execute innovative brand and business strategies which create value, and deliver sustainable profitable growth

A day in the life of...

• Understand category dynamics and identify ways to improve brand performance in the short, medium and long term.

• Develop brand plans with a specific focus on the next year, aligning with the Business Unit on activity grids for planned new products and key promotional initiatives.

• Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.

• Work cross functionally to develop the specific parts of the budgeted plan, including new product timelines, brand communication, trade activities, volumes, pricing, promotion and media support.

• Work closely with finance on P&L management and manage the business through regular in-depth review of the P&L.

• Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for sustainable business growth.

• Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.

What will make you successful

• Bachelor’s Commercial degree

• Minimum of 5 years brand management experience (preferably in a FMCG or pharmaceutical environment) with an extensive exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, digital media, advertising development & an understanding of the trade

• Ingenious - An innovative yet objective thinker

• Explorer - Demonstrates a ‘can do’ / entrepreneurial & commercial acumen

• Astute - Ability to deliver projects in full, on time and to the highest quality

• Collaborative – Driven to get the best result and win, challenges themselves and others

• Architect- A leader who sets direction, provides clarity, sets standards, measures, motivates and inspires others.

• Must have strong analytical skills i.e., use research and factual information when solving problems, and come up with well thought through solutions

• Numerate - with good attention to detail

• Resilient