Senior Director, Performance Marketing at 2U

What We’re Looking For:

The Senior Director, Performance Marketing is responsible for leading a team of data-driven marketing analysts who manage the return on investment of 2U’s short course advertising budgets to ensure an optimal cost per acquisition for the portfolio. The Senior Director, Performance Marketing works with the team to produce digital marketing strategies and spend plans that maximise the yield on advertising budgets and achieves the revenue objectives set per course. Through the thorough analysis of data and performance metrics, the performance marketing team provides key insights that drive marketing strategy.

Responsibilities Include, But Are Not Limited To:

• Investment management: production of spend plans that break advertising spend down into media types, geographies, audiences, etc, to guide the digital marketing team in the execution of these campaigns.

• Performance management: analyse the performance of advertising campaigns to ensure optimal spend allocation - increasing spend on high performing campaigns, and cutting spend on loss making campaigns.

• Reporting management: production of reports (with assistance from the marketing analytics team) that track the performance of courses and yield that help team members make data-driven decisions; analytical support on ad hoc analyses relating to pricing, timing of deadlines, course name variations, etc.

• Forecasting: accurately forecast spend and student enrolments on future presentations, including new courses and presentations. 

• People management: assume full responsibility for management of the marketing strategy team, including marketing managers, marketing leads and marketing analysts. 

Things That Should Be In Your Background:

• 7-10 years experience in digital marketing with a strong focus on quantitative analysis OR a background in finance (investment analysis, portfolio management, financial performance) working in a marketing/tech focused business.

• At least 5 years of experience directly managing teams in demand generation, marketing strategy, digital marketing or a related function.

• Experience managing cross-functional teams and coaching skills required.

• Detailed knowledge of digital marketing platforms, including Facebook, Instagram, Google Adwords, Reddit, Twitter, LinkedIn Google Analytics, etc.

• Strong ability to interpret, manage and explain strategy based on data.

• Advanced skills in Excel, Tableau, Salesforce or similar BI and CRM tools required.

• Intermediate understanding of managerial finance strongly preferred.

Other Attributes That Will Help You In This Role:

• Ability to solve complex problems in a fast-moving, ever changing, high growth environment.

• Ability to manage relationships and influence upwards and downwards in a global, matrix organisation.

Working Conditions:

• Irregular work schedule from time to time to accommodate meetings across time zones