Senior Growth and Offer Specialist at MultiChoice

Purpose of the Position

A Senior Specialist to join the Customer Management team within Customer Value Management portfolio. This is a small, high-impact team that partners with the cross functional teams and department heads to shape our growth and offers strategy, and to translate that strategy into results. The role will report directly to the Senior Manager of Customer Management.

As part of the Customer Management team, you will contribute to the growth aspirations of our business by owning and driving business case development for subscription growth offers and campaigns; presenting these findings and recommendations to business leaders; and monitoring the performance of these campaigns, proposing ways to optimize these campaigns where necessary.

Key Performance Objectives

• Subscriber Targets
• Scope and lead projects to help Showmax reach its near- and long-term subscription business goals.
• Provide rigorous quantitative analysis and insights to company and department leaders that shape their perspectives and influence departmental and cross-company growth plans.
• Communicate important findings to senior leadership and ensure recommendations have the right owners for execution.
• Work with leaders across functional teams (e.g., Product, Marketing, Partnerships, Data, and Finance) to implement relevant recommendations.
• Support cross-functional teams on regular strategic planning, driver-based forecasting and performance management processes.
• Analyzing pricing models and subscription offers to maximize user acquisition and retention.

Business Case Development and Recommendation

• Ideate offers and campaigns with Customer Value Management team in line with business strategy and subscriber targets.
• Identify cost and revenue drivers of campaigns.
• Develop business case models which incorporate campaign scenarios and options in order to quantify expected uplift.
• Summarize findings with clear recommendations to support decision-making with leadership teams.
• Exploring and testing new subscription models or plans that cater to different user segments or demographics.

Measurement, Monitoring and Optimization

• Collaborate with forecasting, reporting and analytics functions to measure actual performance of campaigns against business cases and campaign objectives.
• Identify areas for improvement and enhancements to optimize campaign performance where necessary.
• Conducting market research to understand customer preferences, pricing sensitivity, and factors influencing subscription decisions.
• Monitoring the competitive landscape in the streaming industry to identify trends and opportunities for Showmax’s’ growth and offers.

Qualifications Essential

• Degree in Marketing, Statistics, Economics or Finance
• Degrees, diplomas and certificates are advantageous, but an impressive and fantastic portfolio could get you the job

Experience

• A minimum of 5-8 years working in Strategy, Consulting, Business Analysis or similar fields
• Demonstrable experience of influencing growth with a focus on data.
• Data analysis and data modelling skills required.
• Knowledge of CVM/Marketing is advantageous.
• Experience in customer-facing industries (such as Telcos, Financial Services or Retail) advantageous.
• Must have a passion for leveraging data and insights to drive profitable growth.

Technical Competencies

• Data Analysis and Visualization
• Strong presentation skills
• Strong capability in driving actionable insights from data
• Knowledge of SVOD service and its components
• Very strong Excel skills
• Very strong PowerPoint Skills
• Customer Insights
• Pricing and Offer Optimization
• User Acquisition Strategy
• Subscription Model Innovation