Senior Manager - Digital Communications (Re-advertised) at MTN

Responsibilities

Senior Manager: Digital Communications will be accountable to achieve the following objectives:

• Drive the development and implementation of a robust digital communications strategy that aligns with the Group's External Communications strategy and supports MTN's business goals.
• Enhance MTN’s digital presence by overseeing the team’s delivery of targeted and relevant digital content informed by a deep understanding of MTN's priorities across markets, products, and customers.
• Forge and maintain strong partnerships with external digital and media agencies, setting clear expectations and performance indicators to ensure consistent delivery and alignment with MTN's strategic goals.
• Build, mentor, and empower a high-performing digital communications team, fostering a culture of innovation, creativity, and collaboration to deliver exceptional results.
• Encourage cross-functional collaboration between content teams to create compelling, multi-dimensional storytelling that brings the brand to life across various content types.
• Curate a diverse mix of original, user-generated, and repurposed content that resonates with target audiences, strengthens the brand, and protects MTN's reputation.
• Implement a robust social media strategy that leverages platform-specific approaches to grow the brand, increase online presence, and drive meaningful engagement across all Group platforms.
• Continuously assess and enhance MTN's web presence, leveraging data-driven insights and industry best practices to improve the user experience and optimize digital platform performance.
• Utilize advanced analytics and social listening tools to monitor public sentiment, inform decision-making, and proactively address customer concerns or industry trends.
• Conduct regular competitive analyses to inform MTN's digital platform strategies and maintain a strong market position.
• Develop and manage an integrated digital communications calendar that aligns with Group priorities and accounts for regional interests and nuances, ensuring consistent and cohesive messaging across all platforms.
• Oversee efforts to improve search engine optimization and discoverability of content, ensuring MTN's digital assets reach the desired target audiences.
• Establish a data-driven culture that leverages web traffic, analytics, and engagement data to inform decision-making, optimize performance, and drive continuous improvement.
• Regularly review and analyse the performance of MTN's digital platform presence and online reputation management efforts, using insights to inform strategic adjustments, improve results, and optimize resource allocation.
• Deliver key digital communications projects on time, within budget, and to the highest quality standards.
• Stay informed about industry trends, emerging technologies, and best practices in digital communications and online reputation management, incorporating relevant insights into MTN's strategy and approach.
• Foster a culture of innovation and creativity in content and campaigns across digital platforms, promoting differentiation and driving customer engagement.

Key Deliverables

• Lead the formulation and continuous refinement of a comprehensive digital strategy
• Executing a comprehensive digital communications strategy
• Building partnerships and fostering collaboration
• Content creation and curation
• Analytics and actionable insights
• Team management and culture
• Social media strategy
• Project management
• Search engine optimization
• Web presence enhancement
• Digital communications calendar management

Qualifications

Education:

• Minimum 4-year degree in Digital Marketing, or equivalent field. 
• Postgraduate degree
• Relevant certification / accreditation / membership with professional body advantageous 
• MBA or Masters advantageous

Experience:

• Manager track record of 5 years or more; with at least 3 years in digital communications specifically in managing strategic digital communications and campaigns in a corporate or large-scale setting
• Proven track record of managing and maintaining relationships with external digital and media agencies, ensuring alignment with the company's strategic objectives and performance indicators
• Understanding emerging markets advantageous
• Demonstrated experience working across diverse cultures and geographies, showcasing adaptability and a global perspective
• Experience working in medium to large organizations, preferably with exposure to complex and matrixed environments
• Proven track record of effectively managing cross-functional teams and collaborating with various internal and external stakeholders to achieve common goals
• Demonstrated success in driving digital platform growth, enhancing online presence, and managing online reputation across multiple channels.
• Demonstrated proficiency using advanced analytics tools, social listening platforms, and other digital communications technologies. This includes the ability to measure performance and synthesise data into actionable strategies that inform decision-making and drive continuous improvement.
• Advanced project and program management skills, with a proven ability to prioritize and manage multiple initiatives simultaneously, meet deadlines, and deliver results.
• Experience in fostering a culture of innovation, creativity, and data-driven decision-making within a digital communications team.

Competencies:

• Exceptional communicator: Excellent verbal and written communication skills, with the ability to effectively articulate complex ideas and present to diverse audiences.
• Decisive problem solver: Has the mental agility to identify business challenges and explore effective solutions
• Innovator in value creation: Proven track record of fostering innovation and driving value creation through the development and implementation of digital communications initiatives.
• Culture and change champion: Experience navigating organizational change, influencing decision-making, and championing new ideas and initiatives.
• Strong leadership skills, with the ability to build, mentor, and manage high-performing teams, fostering a culture of collaboration, accountability, and excellence.
• Relationship builder: Demonstrated ability to establish and maintain strong relationships with key stakeholders, and effectively collaborate across functions to achieve common goals.
• Results achiever: Proven track record of setting clear objectives, driving performance, and delivering exceptional results in the digital communications domain.
• Operationally astute: Strong organizational and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously, meet deadlines, and deliver results.
• Continuous improvement mindset: Commitment to ongoing learning, staying abreast of industry trends and best practices, and leveraging insights to drive improvement and maintain a competitive edge in the digital communications landscape.

Other:

• Regional and international travel may be required
• Fluent in English. Ability to communicate in other African languages would be advantageous

Apply Before 12/20/2025