Senior Manager (Marketing and Sales) - Emerging Markets at Michael Page

Job Description

• Own range selection, ensuring alignment to cluster-specific requirements while delivering against KPIs, including Net Sales and Margin across Emerging markets.
• Lead the development and execution of a comprehensive 3-year category plan for the respective BU, aligned to the Emerging markets Strategic Business Plan (SBP) and balanced with overarching brand objectives.
• Accountable for Emerging markets range selection and all related marketing inputs, including pricing and FOB.
• Oversee end-to-end merchandising of the range, including segmentation to drive KPIs such as efficiency, productivity, overlap optimization, revenue growth, and pricing strategy.
• Identify and execute incremental business opportunities by leveraging cluster insights, market trends, and consumer needs.
• Partner with and guide the Brand Communications & Activation team to ensure globally consistent category activation, while incorporating locally relevant initiatives.
• Collaborate with Emerging markets Business Analytics (BA) and Consumer Experience teams to ensure concepts are aligned and relevant across the EM seasonal calendar.
• Establish and align on shared goals across the EM organization, including omni-channel BU forecasting as part of the EM IBP process.
• Build and maintain strong relationships with Cluster teams, ensuring alignment on BU strategy, range architecture, activation calendars, and local initiatives in line with EM strategy.

The Successful Applicant
A successful Senior Manager should have:

• University degree in business or fashion/sports, ideally with Marketing and sales focus or equivalent professional experience; MBA is a plus.
• 8+ years Brand Management and Merchandising experience, in clothing brands
• 2 year+ experience of working with diverse & remote teams
• Experience working across emerging markets/other regions
• Fluent English (verbal and written)
• Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office, Power BI