Senior Manager, Performance Marketing - Johannesburg, Baker Street 30 at Standard Bank Group

Job Description

• To develop, shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking and optimisation to ensure campaigns are cost-effective and results driven. To shape the Digital Media Management strategy, to ensure that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.

Qualifications

• Type of Qualification: First Degree or related
• Field of Study: Marketing

Experience Required

Digital Marketing

• Brand & Marketing

8-10 years

• Deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.

8-10 years

• Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals

8-10 years

• Experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy

8-10 years

• Expertise in A/B testing, conversion rate optimization (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance

8-10 years

• Proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels

8-10 years

• Proven experience in leading and developing teams, including performance marketers and media specialist. Ability to foster a collaborative, high-performing team culture