Job Description
Revenue Growth Management (RGM) at Mondelez is a key organizational priority to drive superior healthy growth over the long-term. It is acknowledged as a critical capability in building competitive advantage
More about this role
Revenue Growth Management (RGM) at Mondelez is a key organizational priority to drive superior healthy growth over the long-term. It is acknowledged as a critical capability in building competitive advantage.
RGM is focused on category and consumption expansion balancing top & bottom line growth via a sustainable & holistic multi-year, multi-lever approach that is beneficial to consumers, shoppers, retailers and Mondelez. At its heart it is analytically driven and centers on a total portfolio approach to winning in consumer occasions, channel shopping missions and retailer execution plans.
Specifically, RGM has 4 objectives:
- to increase value realization
- to support consumption & share growth
- to drive profitable distribution & assortment outcomes
- to improve investment returns
and can be delivered through a combination of:
- Strategic Pricing Plans
- Active Mix Management of SKUs & Channel/Customer
- Price Pack Architecture Development
- Promotional & Trade Terms Optimization
What you need to know about this position:
This position (reporting to the SSA Strategy Director) is critical to building our organizational capability in RGM and driving superior healthy growth across the Sub-Saharan Africa (SSA) region. Specifically, this role should:
- Support the establishment, alignment, and delivery of the SSA regional ambition, approach & strategic roadmap for RGM
- Enable markets to analyze, uncover and unlock RGM insights and sized growth opportunities
- Entrench RGM as ‘business as usual’ through cross functional commercial planning process
- Ensure markets have the right access to data, analytical tools, and best-in-class RGM methodologies & technologies
- Represent RGM for SSA both inside & outside our organization
- Directly support markets with work tracks & ad-hoc projects as required
What extra ingredients you will bring:
- Ability to effectively plan, prioritize, execute and follow-up in a timely manner and anticipate problems and roadblocks.
- Strong demonstration of high analytical skills & ability to translate directly to insight & action
- Strong communication skills
- Strong influencing leadership
- Understanding of consumer, shopper, and customer expectations
- Ability to drive cross-functional initiatives
- RGM Domain expertise & development expertise
- Deep understanding of Industry, categories, and key markets within BU. This is a critical ask
- Strong quantitative and qualitative analysis and communication skills required.
Education / Certifications:
- University Degree qualified preferably in Commerce, Marketing, or related discipline (e.g. Finance)
- 6-10 years’ experience – must have exposure cross-functionally (marketing, sales, finance, consulting)
- Prior experience in strategic level commercial planning/ revenue management roles
- Experience in RGM, preferrably in SSA or similar market dynamics
- Demonstrated ability to manage a strong communication & influencing role
- Understanding of full P&L
Job specific requirements:
Support the establishment, alignment, and delivery the SSA regional ambition, approach & strategic roadmap for RGM:
- Complete assessments of RGM capability needs and recommend approach, strategic direction, and priority actions to form road map
- Align SSA RGM roadmap with Regional RGM Centre of Excellence (COE), SSA Lead Team and key cross functional partners/stakeholders
- Build enablement plan to deliver the strategic roadmap and ensure capability, process & systems plan are aligned
Enable markets to analyze, uncover and unlock RGM insights and sized growth opportunities:
- Execute & facilitate deployment of Advanced RGM training materials to all SSA markets (playbooks, tools & methodologies), including localization of material where necessary
- Support / lead RGM project deep dives or ‘sprints’ across prioritized markets to unlock growth opportunities and prioritize executional plans
Entrench RGM as ‘business as usual’ through cross functional commercial planning process:
- Support development of blueprint for markets, including proposed organizational structures with roles & responsibilities; suggested people planning; RGM process establishment including KPI’s and role in AC/SP horizons; required analytical and digital capabilities; ongoing governance
- Facilitate regional governance of RGM – including Price protocols and agreed KPI delivery
Ensure the markets have the right access to data, analytical tools, and best-in-class RGM methodologies & technologies:
- Understand regional and market data requirements to enable best practice RGM and partner with I&A/D&A to ensure an ongoing level of quality and sufficiency
- Define SSA RGM systems, digital & analytical needs by market and support MDS, D&A, and I&A functions in development of roadmap
- Support / facilitate sharing of best practice tools and technology in RGM and help orchestrate piloting in selected markets through RGM Domain expertise (use & outcome)
- Support / facilitate business adoption and best practice implementation of RGM digital platforms and tools
Represent RGM for SSA both inside & outside our organization
- Build required relationships with relevant cross functional teams & leaders across markets
- Build RGM community in SSA and provide coaching to key RGM talent
- Facilitate best practice sharing across SSA markets, including global perspectives
- Represent SSA and SSA demand requirements / priorities in Global RGM COE
- Manage RGM relationships with all external RGM partners within the region
Directly support markets with work tracks & ad-hoc projects as required
- Coordinate ad-hoc work tracks & projects in revenue management when support required
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