Senior Manager: Social Media at MultiChoice

Key Performance Objectives                    

Tasks

Strategic Execution

• Lead the strategic plan for growth and engagement on Showmax’s social media accounts across all platforms: Facebook, Instagram, Twitter, TikTok, YouTube and emerging platforms.
• Drive Showmax’s vision for a hyper-local social media presence in key markets (South Africa, Nigeria, Kenya, and more).
• Oversee the execution of campaigns for Showmax Originals, key international titles, always-on content and seasonal deals – supported by Showmax internal social media team, in-country teams and supporting agencies.
• Develop and manage a Pan-African influencer strategy.
• Improve Community Management and customer engagement.
• Improve, develop and document best practices in social media marketing
• Explore new ways to bring Showmax’s social media campaigns to life, using features such as TikTok live, new Twitter cards and more.
• Work with the Content and Analytics teams to understand what subscribers in each country are watching.
• Drive cross-promotion of Showmax’s social content across the multichoice group
• Incorporate social media listening into content creation opportunities, seek out tactical opportunities, trend-jacking, etc.

Operational Delivery     

• Oversee all social media processes, from brief to delivery , scheduling and reporting.
• Connect the dots clearly: set targets for how social media contributes to new and returning Showmax subscribers.
• Ensure follower growth targets are met, as well as engagement rate targets.
• Set and monitor KPIs for the Showmax social media team.
• Continuous testing and optimisation in the social media space, using data to back up creative decisions.
• Track, monitor and assess performance of all social media activities.

Reporting

• Provide ad-hoc, event-based and weekly and monthly reporting on social media highlights and campaign performance.
• Report back on performance against agreed KPIs to senior management and executives where require.
• Ability to pull and interpret reports from Meltwater an advantage.

Stakeholder Management             

• Develop and nurture third party relationships.
• Build effective working relationships with existing providers and vendors and seek out innovative new suppliers.

Forecasting and Budgeting             

• 360-degree financial management for the social media team
• Review cost estimates, obtain POs for suppliers, update budget trackers, and forecast accurately across multiple regions.
• Manage payments for agencies and freelancers, in multiple currencies, from multiple entities within MultiChoice.

People Management     

• Be an inspiring and strong leader to the social media team and agencies.
• Take responsibility for the management and ongoing coaching of your direct reports & ensure the team implements their plans as agreed .
• Oversee the activities of the team to ensure effective delivery of business outcomes.
• Motivate and inspire other team members.
• Encourage frequent knowledge sharing between team members.
• Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed.
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR.
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
• Review and update the department’s organisation structure and role descriptions on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member.
• Approve leave requests for team members and create a leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on HR for support.
• Resolve grievances raised by team members and escalate only if required.
• Address poor performance of any team member through the formal Performance Improvement Programme and ensure that continued poor performance is appropriately dealt with.

Qualifications

• Qualification or degree in a relevant field – media studies, social media, digital marketing, advertising or adjacent.
• Platform certifications (Google Marketing, Meta etc) advantageous
• Project management certifications advantageous

Experience

• 8-10 years of proven working experience in a social media marketing role; preferably as a Senior Social Media Manager or other managerial role.
• Experience with a large, recognisable brand with presence in multiple African countries an advantage.
• Proven experience working on award-winning social media campaigns a bonus.