Senior Marketing Manager - Transport, Mining and Trade at dmg events

Job Description:

Planning

• Develop the overall project marketing strategy for each project and the overall portfolio. 
• Work with PD to outline a realistic budget for each project and adjust according to commercial performance of the project.
• Work with cross-functional groups to foster a sound strategy that will echo and will deliver the overall vision and objectives.
• Identify target universe and key segments within target universe and strategize best options to reach these prospects.
• Develop personas, value propositions and messaging for each of the key segments.
• Develop and deliver a content calendar through relevant channels (email marketing, social media, digital marketing etc.).
• Work with Head of Digital to ensure digital strategy is aligned and implemented by the internal team or by the Digital Agency.
• Work with data team to implement strategic database build activities.
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Develop a cohesive plan that will better integrate the comms and campaigning of the event product with the print/digital magazine. 
• Ongoing organising and prioritising of tasks and responsibilities. 

External facing activities:

• Create an effective stakeholder liaison network and ensure ongoing communications are maintained:
• Establish an effective liaison role with relevant trade Association and Media partners (stakeholders) to ensure that a two-way liaison channel is created and maintained. Share this information with the appointed PR Agency, if necessary,
• Engage, establish a network of construction-related retailers to implement the communications plan to contractors, and
• Create and update stakeholder database regularly.
• Work with key anchor  SPEX clients marketing teams to ensure the marketing elements of their contracts are fulfilled.

Campaign management and execution:

• Create and implement an integrated marketing strategy for each product within the portfolio (including exhibitor, conference, and visitor campaigns, as well as campaigns around related special events).
• Use the full marketing mix to promote the exhibition and workshops in accordance with the marketing strategy and overall business objectives.
• Brief Website Agency appropriately and ensure show websites are fully up to date with latest information in accordance with the campaign cycle. 
• Maintain active social media channels in-line with market expectations, monitor engagement and maximise conversion.
• Appoint and then manage PR Agency and oversee PR campaign.
• Coordinate the design and production of all marketing collateral (including sales brochures, topline reports, visitor tickets, print advertisements, web banners/emails etc).
• Copywrite and proof all marketing materials (in conjunction with PD if needed) in line with the content calendar and messaging.
• Update and adhere to agreed marketing budget.

Analysis and insight:

• Analyze previous marketing campaigns and KPI’s to execute targeted data/campaign selections.
• Analyze and report trends over time and use these insights to build more effective campaigns.
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure.
• Monitor campaign performance, produce relevant and timely reports, and if necessary, adjust plans, based on data insights.
• Monitor and adjust digital marketing activity based on performance metrics.
• Use all media tools such as social platforms, explore new marketing channels.
• Use GA and Power BI (and other analytics dashboards if needed) to monitor and report campaign performance.
• Deliver required support and collateral for the event (live or digital) in line with the CI. (Conference proceedings, signage, retention marketing)

Reporting:

• Provide KPI reports as is required.
• Quarterly forecasts.
• Weekly updates.
• Input to the Monthly Management Reporting.
• Support PD in annual budgeting and commentary. 
• On the day event reporting – visitor footfall, attendance etc. to the PD and principals within the business. 
• Post campaign reporting, analysis and round-up.

Leadership:

• Develop a collaborative approach to engage and work across functions within the SA group. In addition, develop relationships with the entire marketing function globally to ensure best practices are implemented. 
• Lead relevant marketing executives/coordinators (if team structure allows) working across a range of divisional events and media products (exhibitions, digital, awards and special events, conferences).
• Provide motivation, guidance, feedback to line reports.
• Work with line reports and marketing team to ensure successful delivery of marketing campaigns to agreed KPI’s, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Ensure adoption and optimization of marketing technology solutions, identify training needs and ensure line reports are technically proficient.
• Reflect the high-performance culture of the marketing team.
• Build a culture of testing and metrics-driven decision making in the team.
• Share (and encourage sharing) case studies within the team, division and wider business.
• Brief suppliers and contractors who will be providing pre