Senior Marketing Strategy and Planning Manager at Hollywoodbets

Skill Set

• Strategic Marketing
• Data Analysis & Insights
• Lifecycle Marketing
• Cross-Functional Leadership
• Campaign Execution

Responsibilities

Strategic Planning and growth

• Develop and execute integrated marketing strategies that elevate brand awareness and engagement.
• Define clear objectives, marketing roadmaps, and KPIs for acquisition, retention, and reactivation initiatives.
• Ensure consistent brand messaging and tone across all campaigns and channels.
• Collaborate with the Brand and Creative teams to craft narratives that resonate with diverse audiences.

Acquisition, Retention & Lifecycle Marketing

• Oversee and design multi-channel marketing strategies across social, display, PPC, SEO, affiliate, and content platforms.
• Lead collaboration with CRM and Customer Journey teams to enhance lifecycle marketing programs that drive engagement and loyalty.
• Identify opportunities for cross-sell, upsell, and reactivation to increase customer lifetime value.
• Partner with BI and Marketing Analytics to analyze performance and continuously refine strategies.

Campaign Management and Execution

• Translate strategic objectives into actionable briefs for media, creative, and digital Teams.
• Lead campaign planning, ensuring alignment with business goals and brand priorities.
• Monitor campaign performance and make data-driven adjustments to improve ROI and audience engagement.
• Collaborate with Media Strategy & Buying to optimize spending and channel effectiveness.

Marketing Calendar Leadership

• manage the marketing calendar process across Brand, CRM, Digital, and Media teams.
• Ensuring delivery of annual, quarterly, and monthly calendars that align with strategic business priorities.
• Monitor timelines, execution quality, and KPI alignment to ensure on-time and impactful delivery.
• Collaborate with the Head of Marketing to optimize workflows and enhance campaign coordination.

Market Insights and Competitive Intelligence

• Work with BI and Marketing Analysts to interpret player data, market trends, and competitor activity.
• Leverage insights to identify new opportunities for audience growth and brand differentiation.
• Stay ahead of emerging marketing technologies, audience behaviors, and iGaming regulations.
• Translate complex insights into actionable, business-focused recommendations.
• Any ad hoc tasks in the Marketing & Digital Marketing or Analytics space.

Cross- Functional Collaboration & Leadership

• Partner with Brand, CRM, CX, Product, and Digital teams to ensure unified, high-impact marketing execution.
• Collaborate with external partners and agencies to uphold creative and strategic excellence.
• Promote a culture of innovation, data-led decision-making, and continuous optimization across the marketing function.

Qualifications

• Degree/Diploma in Marketing or Relevant Field (Preferred)
• 3+ Years Marketing, Strategy/Brand planning
• 3+ Years in Analytics and Reporting
• Multi-Channel Campaign management (Advantageous)
• iGaming, Sports Betting, or Digital Entertainment Industry (Advantageous)

Apply Before 01/01/2026