Senior Specialist: Digital Media and Planning at Vodafone Global Enterprise

Role Purpose

The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for all digital media strategy and planning across the whole Vodacom business, working in close coordination with the Brand, Segment, Product and Digital Channel squads. Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include

• Take full end-to-end responsibility for integrated strategy and planning across all paid digital media, working closely with above the line planners to ensure an effective media mix across all channels
• Work with outside agencies and media partners, including but not limited to those such as creative and social media partners to establish media goals, objectives and strategies and provide leadership when necessary in developing, negotiating and implementing creative media solutions
• Continuously monitor performance and identify and analyse deviating patterns to generate insights for optimisation
• Constructively negotiating with suppliers and other external partners to secure optimal campaigns across multiple platforms and maintain effective, collaborative business relationships in the best long-term interests of Vodacom
• Drive breakthrough digital marketing innovation 

The ideal candidate for this role will have:

• 3 year Business related Degree or National Diploma or MBA essential
• Minimum of 5 to 8 yrs relevant experience essential in:
• Digital media and channels
• Driving commercial & operational targets for the digital media domain – sales, revenue, profitability, adoption of the products and services
• Detailed understanding of integrated media strategy and planning, including media planning tools such as Lumina
• Experience in managing digital media for large consumer facing brands
• Creating strategic plans to win market share from competitors 
• Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for applications: 20 July 2021

The base location for this role is Midrand, Vodacom Campus
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion. 
 

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.