Social Media Analyst at PPS

Purpose of the Job: 

The Social Media Analyst will collect and analyse data related to social media marketing campaigns. They will assist in identifying appropriate social media channels for their specific business needs, tailoring campaigns to the target audience to drive leads volume and quality to maximise commercial value for the business.  The incumbent will be required to do strong social media analysis using audience research to generate assessment reports which are then used to enhance the performance of marketing campaigns. 

Main duties and responsibilities: 

• Evaluating user engagement, reporting on web traffic from all platforms
• Identifying our target audience’s behaviour and recommending ways to increase our target audience
• Establishing a cohesive strategy across all social networks to increase brand awareness
• Tracking emerging social media trends and tools to determine how they can be integrated into our company’s strategies
• Setting up and nurturing social media platforms and their specific communities and audiences Researching and implementing social media tools, updating whenever necessary
• Overseeing and helping with the creation of content for use on social media channels such as video briefs and consumer case studies
• Analysing which content should be promoted based on audience interaction and presence on company sites, encouraging audience participation
• Proposing new ideas and concepts for social media content
• Analyses and reports on audience information and demographics, monitoring the success of existing social media projects
• Targeting 
• Research and understand Social Media Trends  

Design and Social Media 

• Assisting with and having input into the design strategies for social media to drive the targeted audience to a business’ site
• Experimenting with different tactics that can leverage social media activities
• Monitoring social media trends and trend changes 
• Utilising social media tools and marketing knowledge appropriately to form effective online marketing strategies
• Educating the Marketing team on incorporating various social media tactics for the company’s products and services into the marketing strategy 
• Reviewing the monthly performance of social media activity; analysing any shortfalls, providing suggestions for improvement and choosing the best viable alternative in accordance with best practice and trends
• Adhering to the social media policy 

Set priorities and monitors work associated with the PPS website pertaining to Social Media 

• Establishing and maintaining a work tracking system 

Leads 

• Maximising leads generated via digital platforms 
• Optimising and managing the leads process 
• Analysing the leads sources 
• Developing a leads quality assessment system 
• Monitoring leads utilisation and quality of contacts.
• Collecting feedback on leads utilisation effectiveness
• Optimising campaigns to drive quality leads
• Identifying opportunities for leads generation from the existing base 

Reporting  

• Weekly and monthly reports 
• Opportunity reports 
• Contact reporting 
• Leads volume, quality and strike rates 
• Recommending actions to be taken to increase commercial value  

Formal Qualifications and Experience:  

• Matric
• Recommended: A degree or equivalent tertiary qualification; or NQF 6 qualification in Marketing / Computer Science  
• Studying towards a Mathematics or Statistics Qualification will be advantageous  

Knowledge and Skills: 

• Experience in using social media platforms essential
• 2 years’ experience in a leads or social media environment 
• Knowledge and understanding of marketing management principles and practices
• Knowledge and experience in a Financial Services environment would be advantageous
• Strong quantitative and analysis skills 
• Understanding of business processes related to leads  

Strategic Orientation: 

A social media analyst should be analytical enough to constantly assess the strategy with that of its outcome. He or she may then need to change the strategy to improve results Execution of the social media strategy that includes programmes that define the best possible use of social media marketing techniques that helps in increasing visibility, followers, and traffic 

Communication: 

• An exceptional worker who has a strong ability to communicate effectively with all stakeholders  Articulate and able to communicate in a logical way, structuring information to meet the needs and understanding of intended audiences 
• Expresses opinions, information and key points of view clearly and assertively
• Confident in conceptualising, building and presenting plans-related presentations
• Anticipates and responds appropriately to the needs, reactions and feedback of an audience 

Commercial Acumen: 

• Demonstrates awareness of market trends and opportunities and keeps up to date with competitor developments impacting area of responsibility
• Social media professionals need to be knowledgeable about the pros and cons of social media tool  

Computer Literacy: 

• Latest MS Office package, particularly Excel, Word and PowerPoint
• Working knowledge of Power BI  

Interpersonal and Intrapersonal Skills: 

• Confident
• Self-starter
• Persuasive and influential
• Good networking skills
• Good presentation skills
• Manages expectations
• Self-aware
• Professional
• Responsible and accountable