Social Media Manager - Sandton at Wilderness

Responsibilities:

• Plan, develop, implement, and manage the overall (but not limited to) Social Media strategy  
• Allocate and manage ad spend across all relevant digital platforms 
• Engage with each platforms audience 
• Work closely with Creative Director, PR Team, internal copywriting and creative teams to align digital efforts with both long-term and short-term vision 
• Collaborate with the PPC team to understand trends and audience shifts 
• Analyse reports from Social Media, PPC, PR, and Reservations to shape a 3-month strategy, identify successful approaches and review current trends 
• Develop an annual strategy for long-term goals and a flexible 3-month plan for adaptability 
• Stay updated on travel and digital trends to integrate simultaneously.
• Comprehend and address the unique goals of each department within Wilderness, such as increasing bookings for a destination or boosting traction on recent PR features 
• Measure the efficiency and effectiveness of each digital platform to ensure alignment with Wilderness's overall objectives.
• Introduce and implement new technology to reach a more targeted audience across multiple platforms and global locations.

Requirements:

• Degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience working as a Social Media Manager, preferably in the conservation or hospitality industry.
• In-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and their respective best practices.
• Excellent written and verbal communication skills with the ability to craft compelling content for social media platforms.
• Strong creative thinking and problem-solving abilities, with a focus on engaging and captivating social media content creation.
• Experience with social media management tools, analytics platforms, and advertising
• Ability to work collaboratively with cross-functional teams and stakeholders, ensuring alignment of social media strategies with organizational objectives.
• Strong organizational and time management skills, with the ability to manage multiple social media platforms and campaigns simultaneously.
• Proficiency in photo and video editing software is a plus.