Social Media Marketer - Markham at TFG (The Foschini Group)

Responsibilities:

Campaign Management

• To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar
• Manage the above content through monthly social media & paid schedules
• To plan & share branded content across external partner social media channels (malls, media titles, etc)
• Manage brand & product placement to deliver on strategic omni channel objectives
• Build & manage relationships within collaborations & influencers
• Community management, customer engagement & daily conversations on social media
• Liaising with customer service, logging of daily complaints & online reputation management
• Amplify messaging on social media for brand events or engagement activities
• Drive data acquisition through social media
• Weekly & monthly reports to marketing team & management
• Competitor analysis & opportunities
• Trending topics & relevant news/ opportunities
• Copy writing for accompanying post copy & customer responses. 

Community Management

• Execute a results-driven social media strategy as part of the digital team.
• Manage brand & product placement to deliver on strategic omni channel objectives
• Collaborate with marketing team to create a social media calendar aligned to the marketing & promotional plan.
• Work with copywriters and designers to ensure content is informative and appealing
• Manage the above content through monthly social media & paid schedules
• Develop and curate engaging content for social media platforms.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content
• Amplify messaging on social media for brand events or engagement activities
• Maintain unified brand voice across different social media channels.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics.
• Build & manage relationships within collaborations & influencers
• Liaising with customer service, logging of daily complaints & online reputation management
• Drive data acquisition through social media
• Weekly & monthly reports to marketing team & management
• Competitor analysis & opportunities
• Trending topics & relevant news/ opportunities
• Copy writing for accompanying post copy & customer responses

Qualifications and Experience:

• Diploma or tertiary studies in Digital marketing, communications, PR or similar
• Passion, Confidence and 4-6 years’ experience in a similar role working in social media and proficiency with major social media platforms and social media management tools.

Skills:

• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Direct experience in social media management tools (Hootsuite etc)
• Up to date with key trends & industry news
• Ability to work well under pressure
• Deadline driven / time management
• Team player with a Can-do attitude
• Innovative and Organised
• Resilient and courageous
• Self-managed and Takes the initiative
• Curious / enquiring mind
• Fashion trend enthusiast
• Experience with Microsoft office.