Specialist, Integrated Marketing & Communication - GP, Johannesburg, 30 Baker Street at Standard Bank Group

Job Description

• To contribute to and support the creation and implementation of winning IMC campaigns for the BU/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients and enhance commercial value for the BU/country as part of an IMC team. To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Qualifications

Type of Qualification: First Degree required
Field of Study: Business Commerce, Marketing

Experience Required
Integrated Marketing
Brand & Marketing
1-2 years

• Experience working cross-functionally with teams to align marketing efforts with overall business goals and preferably Agency experience.

3-4 years

• Experience in developing innovative marketing campaigns and content that resonate with target audiences, in working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM, using data and metrics to inform campaigns and measure performance and working in a project environment, prioritising tasks and meeting deadlines in a fast-paced environment.

Additional Information

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Interpreting Data
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Data Driven Digital Marketing
• Developing an Effective Media Mix
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services