Starke Ayres: Regional Sales Manager at Plennegy Group

RESPONSIBILITIES:

• Determines the regional market potential by sales area of Starke Ayres’ range of products.
• Develop and implement a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.
• Annually submits regional sales objectives by sales area phased monthly.
• Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.
• Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.
• Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.
• Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.
• Evaluate Starke Ayres’ product range in his/her region on an ongoing basis, identify weaknesses, and make recommendations with regard to new product introductions and deletions.
• Allocates products in short supply in his/her region in line with market potential to ensure maximum long-term sales.
• Appoints Sales Representatives and other regional marketing personnel in line with the region's needs and approved budgets.
• Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.
• Evaluate the performance of regional sales personnel regularly

REQUIREMENTS:

• Horticulture or Marketing Degree
• B. Agric (Horticulture) (ideal)
• Training in Marketing (FMCG)/ Personnel Management
• Sales and Marketing, Presentation, and Computer Literacy
• Valid Drivers License