Trade Commercial Manager SA at BAT

ROLE POSITIONING AND OBJECTIVES

The purpose of this role is to lead the efficient operational management of the SA/BLNE Trade commercial team, enabling capabilities for growth. The role ensures a strong voice for the Field force into Deployment planning and reviews.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Implement RTM agreed strategy aligned with KPI’s
• Provide Head of Commercial with sales performance and KPI’s review, identifying opportunities for improvement.
• Manage operational approvals and implementation of B2B program, through agreed performance targets and incentives
• To lead the effectiveness of operational capabilities to enable growth through call center and FF incentives.
• To ensure optimal fleet resource to enable FF duties to be fulfilled as per route planning.
• To contribute actionable insights into the deployment plans and reviews.
• Oversee trade system capabilities respond to evolving business requirements

KEY STAKEHOLDERS

• Category team (Combustibles, Vapor and Modern Oral)
• Insights & Foresights team
• Consumer Experience team
• Planning team
• Deployment team
• Commercial team & FF
• Finance team

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• >3 year Marketing degree / diploma
• 8+ experience in leading CPG company in Trade role
• Working understanding of Brand and Trade campaigns
• In depth understanding of Route to Market and associated key performance indicators
• Demonstrated ability to analyse sales data and provide strong recommendations for
• improvement.
• Broad overall business awareness and understanding of inter-relationship between functions.
• Excellent communication, storytelling and facilitation skills
• Strong interpersonal skills
• Strong commercial understanding
• Solid track record of leading teams to deliver business results.