Vaseline Experiential Specialist at Unilever

JOB PURPOSE

• The Brand Experience Specialist supports Power Brand Lead in creating integrated brand plans as part of the Demand Creation Squad.
• Lead in developing and executing Brand activation, shopper & retail experiences (POS materials/artwork, in-store activations, sampling experiences).

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Develop and execute unmissable, engaging and impactful Power Brand experiences that connect with the target audience/social cohort, reinforce brand positioning, and drive measurable results including awareness, penetration and brand power.
• Lead the planning and execution of in-store activations; main shelf and additional visibility;retail / sampling experiences, creating memorable moments that enhance the shopper journey, driving penetration, sales and UBS.
• Collaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content.
• Manage external activation agency relationships, providing clear briefs, overseeing development; whilst ensuring seamless execution within budget and timeline parameters.
• Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, sales impact to measure ROI and inform future strategies.

WHAT YOU WILL NEED TO SUCCEED:

Experiences & Qualifications

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands, understanding the target audience/social cohort and trends.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
• Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.

Other:

• Retail Experience: Experience with visual merchandising, store design, shelf visibility, instore events, sampling.
• Agency Experience: Working at an experiential marketing agency with diverse experience across multiple brands and projects is an advantage.
• Data Analysis Skills: Confidence using data to track activation performance, measure ROI, repeat post sampling to inform future strategies.