Current Jobs at Woolworths

MAIN PURPOSE:

This role is responsible for cascading the overarching WFS digital product strategy, owning associated digital product roadmaps, ensuring the commercial viability of our offerings, and enhancing both financial returns and exceptional customer experience. The primary objective of the role is to commercialise both existing and new digital products and capabilities through identifying Customer Value Proposition (CVP) opportunities that improve the total customer experience and deliver business value to the enterprise. The individual will be responsible for implementing strategic change and enhancements, that harness the best of what is offered in the digital marketplace, both locally and globally. In addition, the role is responsible for embedding digital as a pivotal strategic enabler across the WFS product portfolio and beyond.

KEY RESPONSIBILITIES:

Strategic alignment and contribution

• Together with Head of Digital, craft the digital product strategy, relevant to the commercial side of the business, based on an understanding of the WFS context and aligned to the WFS strategy.
• Drive digital product development, encompassing conceptualisation, design, development, business and value case, in support of the overarching WFS strategy.
• Collaborate with the WFS Customer team to ensure alignment of the WFS digital products to the customer strategy and essence of WFS as an entity.
• Commercialise the product strategy for the digital business as a digital champion across WFS, positioning the product strategy as an accelerator of the CVP, and a core driver of value and revenue creation.
• Draw upon market and broader external views to understand both current and future customer, competitor, and industry developments within the digital arena. Undertake on-going competitor analysis and benchmarking activities in this regard.
• Collaborate with other business units to sponsor or support and deliver product solutions, enabled by digital, that meet current customer needs and emerging expectations.
• Lead the process of bringing digital product concepts to customers.

Product development

• Own the holistic digital product roadmaps for web and app, ensuring both strategic alignment, maximum commercial and CVP value creation.
• Engage with key stakeholders across WFS, in particular Product Managers and Woolworths, to ensure that the digital application-level roadmaps align to the overall digital product strategy e.g., digital on-boarding as an application within WFS’ web capability.
• Drive potential CVP opportunities, by ensuring that the development of roadmaps is an iterative and continual process.
• Work in collaboration with the WFS Digital Factory, WWOL, WWIT and WFS PMO in owning the prioritisation and delivery of critical roadmap milestones.
• Identify new Digital CVP opportunities through existing and new digital capabilities (i.e., framing new products from existing partners and/or identifying potential new partner Products).
• Maintain an “outward thinking” focus across WFS as an enterprise, and beyond through conducting dynamic competitor analyses and maintain abreast of iterative and expansive elements within the Digital marketplace, both locally and globally.
• Explore the monetisation of digital offerings; analyse the potential projected value thereof and pursue viable opportunities accordingly.

Revenue and channel management

• Maximise value creation from both new and existing digital products (i.e., digital onboarding and digital CLI).
• Engage in the marketing of newly created and existing digital products (or with digital as an enabler).
• Elevate insights to focus the Digital strategy on distinct customer needs, thereby enhancing value propositions to WFS’s existing and target customer bases, to offer Continual compelling and attractive offerings.
• Create and implement operational plans to achieve the scalability requirements of the Commercial business.
• Own commercial targets (KPI’s and OKR’s) for each channel (comprising of multiple products and features), maintaining focus on ensuring that Digital offers and delivers on a compelling Customer Experience (CX) and Financial Value, and consequently drives aspirant scalability and growth.
• Provide specialist advice and guidance to other areas of the business to achieve commercial targets, with a particular focus on optimising customer journeys within Digital channels (e.g., by utilising straight through processing, to process transactions faster).
• Maintain close and critical liaison with Product and Marketing teams, overlayed with a deep understanding of customer behaviour, to drive new and non-digital customers to Digital channels.
• Work closely with the digital operational team to help ensure that customer expectations are sustainably met, and associated targets are achieved.
• Identify innovation opportunities for digital that offer maximum commercial potential and the highest propensity to increase or change customer behaviour; collaborate with the Head of Digital in building and implementing opportunities.
• Contribute to the review of Digital marketing campaigns, and drive insights for continuous improvement.
• Recommend adjustments to Digital product offerings as early customer perceptions of new products shape the CVP e.g., adopt a ‘test and learn approach’.
• Quantify metrics and targets for success of the digital products and develop strategies and tactics to achieve specified targets.
• Build and implement new Digital offerings that are aligned to the CVP and nudge customers towards adopting alternative Digital channels.
• Understand and optimise the “Risk vs. Reward” equation – working within, and challenging, risk appetite and credit decisioning (incl. profit model optimisation).
• Provide data and analytically led insights to proactively identify commercial growth opportunities for both new and existing customers.
• Take ownership of the commercial product income statement for delivery of short-term (STP/RAF) PBT targets.

Commercial Management

• Develop commercial models that accurately reflect the value of Digital offerings, considering the cost of their development and any other peripheral costs (i.e., marketing of products and services).
• Consider the Digital CVP, and shape the message being portrayed to customers on a dynamic basis, by setting prices at a particular level - ensure that the pricing models employed are consistent with the targeted customer segment.
• Monitor and evaluate the success of pricing frameworks, based on the uptake of Digital offerings and other pertinent metrics.
• Determine the accuracy of assumptions used for the financial calculations on cost versus benefit.
• Strive to continuously improve the digital cost per acquisition, driving efficiencies without compromising quality.

Partner and Stakeholder Relationships

• Maximise commercial benefit through continuous partner management and engagement of internal and external stakeholders (e.g., YoYo and Woolworths Online).
• Employ design thinking methodologies in partnering with the Customer team on Customer Experience (CX) and User Experience (UX) design for Digital products to guide the delivery of a range of Digital products, by clearly articulating customer touchpoints and customer journeys.
• Engage cross-functionally (especially with Customer team and other key digital users) with the objective of promoting ‘Digital First’ as a means of optimising the design of solutions for delivery via responsive Digital channels.
• Collaborate with the existing internal communication team to promote digital communications across the WFS product landscape.
• Participate in the management and integration of Digital touchpoints into WFS’s partners across the Digital product landscape to initiate new engagement opportunities and strengthen existing synergies.  
• Establish relationships with key stakeholders to enable decisions regarding solutions that are practical and viable from a commercial perspective; effectively aligning the product solution to the developed strategy.
• Understand the systemic nature of stakeholder engagement, which recognises the individual components as well as critical key integration points relating to products, customers, associated growth opportunities and complementary WFS sub-functional partnerships, to effectively realise both “grow” and “run” ambitions.
• People Management

Financial and Commercial Acumen

• Prepare the Commercial budget as a component of the overall Digital budget and manage financial performance against the budget to identify cost-saving opportunities.
• Maintain and apply a broad understanding of financial management principles to ensure decisions are fiscally sound and responsible.
• Monitor the overall performance of the Commercial business and recommend adjustments in the allocation of finances, based on progress against goals.

Requirements

QUALIFICATIONS

• Bachelor's Degree in Finance, Business Studies, Digital Strategy, or equivalent.
• Postgraduate Qualification (minimum Honors) in Finance, Digital Marketing or equivalent is an advantage.       

EXPERIENCE REQUIRED

• 5 - 7 years of experience working in a Financial Services / Consumer organization
• 2 – 3 years’ experience should be within a Commercial Leadership capacity
• Experience in scaling digital offerings to enhance revenue generation. 
• Financial background, coupled with product knowledge experience will be advantageous.

go to method of application »

MAIN PURPOSE:

The Senior Commercial Analyst (Store Card) role provides actionable commercial insights through the identification and analysis of data to drive opportunities to strengthen and grow the commercial position of the Store Card product. In addition, the role is expected to apply developed analytical tools to make sense of gathered data and distil actionable insights that contribute to the building of business cases, to support business decision making. To participate in the crafting of the Card strategy relevant to the Commercial business, based on an understanding of the Woolworths Financial Services (WFS) context and aligned to WFS practices. To support In the Operationalization of the product strategy for the Cards business, positioning it as an accelerator of the CVP, and a driver of value and revenue creation.

KEY RESPONSIBILITIES:

Data Analytics

• Define analytic requirements needed for Business As Usual analytics, as well as special data analytics requests to create a structured framework upon which to analyse data.
• Identify key business questions and challenges related to the commercial growth of Store Card that require further analyses to build appropriate business case(s).
• Liaise with CI and Advanced Analytics team (core analytics) to identify salient information that is required to develop and test hypotheses and coordinate the use of appropriate customer data to support analyses and to communicate insights against the key business questions and challenges posed.
• Understand the potential driving forces behind Store Cards’ uptake success and create hypotheses to test how Store Cards’ service offering is prescribed to develop meaningful indicators to measure success.

Insight Generation and Reporting

• Extract, prepare and develop day-to-day data insights, utilizing the script provided by the CI and Advanced Analytics team.
• Apply data visualisation, descriptive and summative statistical techniques to provide value- add and timely insights.
• Use deductive and inductive research approaches to deliver impactful and insightful commercial reports on product performance that support business decision making.
• Identify potential drivers and predictors of current Store Card holder spend and potential customer spend through the delivery of high-quality insights by means of propensity modelling, structuring them in a Next-Best Action (NBA) plan.
• Create Business Intelligence dashboards to enable the Commercial Lead to make commercial decisions.
• Adhere to WFS data policies, in line with CI and Advanced Analytics data standards so that quality data is consistently and appropriately stored, used, and managed.

Revenue Optimisation Opportunities

• Provide specialist insight and input into the formulation of operational plans to realize revenue optimization strategies.
• Focus on the integration of multiple revenue streams within Cards to realize scalable growth of the Cards business.
• Understand Card pricing strategies and identify opportunities to acquire, retain and expand on revenue generated to improve the standing and commercial viability of the Cards business.
• Maintain a wholistic view of revenue optimization- striving to enhance the overall sum of income, as well as the impact of each individual product sale.
• Analyze market conditions to develop evidence-based revenue optimisation strategies.
• Identify expense reduction opportunities, in conjunction with the Commercial Lead, and create plans and tracking to drive cost reduction strategies.
• Run sensitivity analyses and create revenue optimization models to determine optimal solutions that sustain and protect revenue generation.

Drive Commercial Levers

• Identify potential future commercial opportunities for Store Card through the analysis of data (i.e., where customer needs are not currently being met).
• Utilize customer data, journeys and personas to understand and tap into high-margin customer segments that are likely to be positively influenced by an expanding product offering.
• Build business cases for the continued development of innovative Store Card offerings, by motivating for the appropriate investments.
• Analyze key indicators of Store Cards’ success and assess the extent to which the service offering is commercially viable; make recommendations to enhance commercial viability.
• Conduct root-cause analyses on the performance of the Store Card, to identify the fundamental cause of performance outcomes.
• Apply sound logic and economic/commercial concepts to identify data trends and areas where more complex analyses are required and highlight this for the attention of CI and Advanced Analytics team to action.
• Test the commercial viability of opportunities, guided by the Customer Value Proposition (CVP) and risk appetite of the Cards business.
• Propel the commercial viability of opportunities post-testing to gain critical mass.

Financial and Commercial Acumen

• Based on key findings of model implementation and data analyses, propose opportunities proactively to optimise the commercialisation of the WFS Store Card offerings.
• Maintain and apply a broad understanding of commercial and financial growth principles to ensure decisions are fiscally sound and responsible.
• Maintain an understanding of drivers of commercial success, and how to position Store Card offerings to strengthen competitive advantage.
• Distil insights of the market, industry, and commercial environment of WFS and juxtapose this against the impact of Store Card offerings.
• Analyse budget forecasts throughout the year, to track extent of budgetary adherence and make adjustments, as needed, in conjunction with the Commercial Lead.
• Stakeholder Management
• Build and maintain relationships with both internal and external stakeholders to ensure information, advice, or opinions regarding the commercialization of Store Card offerings is made available and/or communicated appropriately and timeously.

Requirements

QUALIFICATIONS

• Postgraduate Qualification (minimum Honours) in Finance/Accounting.

EXPERIENCE REQUIRED

• 5 - 7 years of experience working in a Consumer organization.
• Experience in assessing opportunities for commercial viability.