Director, Area Marketing at Mastercard

Organizational Structure

This role will report directly to the South Africa Division President and will have 2 direct reports. The incumbent has a functional reporting line into the MEA Head for Marketing based in Dubai.

Major Accountabilities

• Develop Country Marketing Strategies and plans in collaboration with the Division President.
• Coordinate the team of marketing managers to provide a disciplined market intelligence approach to identify key trends based upon consumer insights and customers needs and priorities
• Uncover the consumer insights to inform development of a unique selling proposition and advertisable competitive claims that will create a sustained and differentiated competitive advantage for MasterCard
• Optimize budget allocation based on key country priorities and ROI
• Increase campaign effectiveness by tracking campaign results through post test objectives in brief to agencies and evaluate agencies also based on post test results.
• Execute against the Consumer-Led Strategy (CLS) and segmentation to increase laser sharp and focused targeting.
• Develop a segment insights-led culture. Optimize marketing, sponsorship and media mix in accordance with consumer-led strategy, target segments and geographic concentration (cities strategy)
• Ensure smooth implementation of marketing plans by working in full coordination with agencies and sales team.
• Managing agency partners to ensure good account servicing, quality of creative, meeting briefs and timely delivery.
• Effectively lead and develop his team to ensure high-performance, consistency and efficiency in delivering results through great teamwork.

Skills And Experience

• Experiences in CPG, Technology and/or Financial Services Industry with concentration on Marketing is preferred.
• Deep understanding of MasterCard business model
• Strong Interpersonal and Influencing skills
• Proven strategic capabilities that have generated competitive advantage/differentiation
• Agency Management Experience
• Strong people management and leadership skills
• Implementation skills
• BA or Advanced Degree in Business Administration and/or Marketing
• Demonstrated use of effective financial, analytical, organizational and project management skills
• Proficient use of Microsoft Office Suite to include Word, Excel, Outlook, and PowerPoint
• Demonstrated success in developing and executing new products and marketing strategies
• Ability to successfully interact within cross-functional and/or matrix organizations
• Understanding of financial analysis (i.e., profit calculations, ROI, etc.)
• Strategic planning experience
• Strong communication and presentation skills (verbal and written) including experience delivering business presentations and management reports to leadership audiences.
• Fluent in English