Job Openings at Incubeta

So what is a Paid Media Manager?

Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media managers. They must therefore be able to communicate effectively and manage internal and external client expectations. This position is one of the few around South Africa and will be a major step in your career.

Works closely with Consultants on strategic digital strategies
Closely interacts with Account Management teams

Knowledge and experience

IMPERATIVE

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Minimum 2 year experience in running campaigns across social platforms
• Experience in managing digital campaigns with performance driven goals
• Experience with managing digital campaigns for video & mobile
• Must know how to work with budgets and how to allocate them effectively
• Ability to troubleshoot tech issues within social platforms and present solutions
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to Commercial teams / client
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work closely with senior team members & consultants to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills
• Excellent written and verbal communication skills

ADVANTAGE

• Experience working in a Media Agency within PPC/Google Ads/Search
• Experience within Google Campaign Manager (CM) and DV360
• Experience within the affiliate / Lead Generation sector
• Experience within Google Tag Manager 360 or any other tag management tool
• Experience in management of digital accounts with ROI focus (ecommerce space).
• Experience with Google Analytics and how to implement & interpret data
• Ability to build reporting templates which is suited for client

DESIRED CHARACTERISTICS

• Good technical communicator - be able to turn complexity into simplicity
• Passion for online advertising technology
• Autonomous, proactive and resourceful
• Self-motivated and driven individual
• Cool under pressure
• Being able to take direction & working closely with team members & consultants
• Being able to share knowledge with team

Tasks

• Employ Strategic Campaign set up with sufficient research and following direction given by Consultant
• Analyse campaign performance and make recommendations for optimization
• Regular review of performance of campaigns across revenue, performance and pacing
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Consultants
• Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
• Ensure all correct revenues and media costs are reported on a monthly basis
• Ensure all administration is accurate and up to date
• Being able to motivate oneself & to continue self development

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OVERVIEW OF JOB DESCRIPTION

The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), social and paid search environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI’s are met.

KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Minimum 2 year experience in buying media via demand side platforms as well as social platforms
• Experience with working on ad-servers - eg. Campaign Manager, Sizmek, Adform
• Experience in management of digital accounts with a ROI focus
• Experience in managing digital campaigns with branding and performance driven goals
• Experience with managing digital campaigns for video & mobile
• Must know how to work with budgets and how to allocate them effectively across different types of online media
• Experience with Google Analytics and how to implement & interpret data
• Ability to troubleshoot tech issues within buying platforms and present solutions
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to country teams / client
• Ability to build reporting templates which is suited for client
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work closely with senior team members & consultants to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills
• Excellent written and verbal communication skills
• Bachelor's degree or diploma in Marketing

ADVANTAGE

• Experience working in a Media Agency within PPC/Google Ads/Search
• Experience within Google Campaign Manager (CM)
• Experience with working in a SSP or exchanges
• Experience within the affiliate / Lead Generation sector
• Experience within Google Tag Manager 360 or any other tag management tool

DESIRED CHARACTERISTICS

• Good technical communicator - be able to turn complexity into simplicity
• Passion for online advertising technology
• Autonomous, proactive and resourceful
• Self-motivated and driven individual
• Cool under pressure
• Being able to take direction & working closely with team members & consultants
• Being able to share knowledge with team

TASKS

• Employ Strategic Campaign set up with sufficient research and following direction given by country consultant
• Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies
• Working closely with CM team to ensure seamless integration with full GMP stack clients
• Being able to troubleshoot issues within CM and presenting solutions
• Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one
• Analyse campaign performance and make recommendations for optimization
• Regular review of performance of campaigns across revenue, performance and pacing
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
• Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
• To ensure best practice RTB & buying techniques are employed at all times
• Being able to interpret data outside of programmatic & delivering holistic overview to client
• Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
• Proactively seek new opportunities within programmatic space
• Ensure all correct revenues and media costs are reported on a monthly basis.
• Ensure all administration is accurate and up to date
• Being able to motivate oneself & to continue self development

Collaboration with Client Manager

• Close daily collaboration with consultants & regional leads to understand client’s goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
• Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
• First level of troubleshooting and triage on technical and performance related issues

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Key Responsibilities

Customer Invoicing

• Responsible for issuing invoices within the accounting system for the South Africa, Australia and Singapore Markets;
• Issuing invoices in line with Incubeta standards and according to month end deadlines;
• Supporting Account Managers with billing queries;
• Responding to billing queries from customers;
• Ensuring the accuracy and timeliness of internal rebilling;
• Issuing credit notes / re-issuing invoices as required;
• Issuing customer statements;
• Supporting global billing projects and ad hoc reporting as required;

Collections / Credit Control

• Supporting as required in the cash collections process;
• Building rapport with customers and account managers;
• Regularly reviewing ageing reports to identify payment risks;
• Engaging in weekly meetings with local management to discuss ageing profiles;
• Logging promises to pay to support cash flow projections;
• Escalating concerns over customer debt collection;
• Monitoring customer payments in line with payment plans where agreed;

Accounts Receivable

• Accurately recording cash receipts against invoices in the accounting system (cash application);
• Processing any FX write-offs;
• Supporting WHT requirements (i.e. requesting tax residency certificates & remittances from customers);
• Investigating irregularities;
• Control account reconciliation;
• Clearing unallocated cash on a timely basis.

Statutory Requirements

• Provide any necessary inputs into monthly statutory returns;
• Supporting the audit teams with queries & providing requested documentation;.

Skills required

• Experience within accounts receivable or billing functions;
• Relevant degree/diploma preferred;
• Computer literacy including experience of accounting software packages;
• Good knowledge of accounting procedures and principles;
• Proficient with email and spreadsheets.

Personal attributes

• The ability to communicate with peers, account managers and customers;
• Customer focused, ensuring the best service is delivered at all times;
• Accuracy and attention to detail;
• A mindset for continuous improvement;
• Confidentiality;
• Good team interaction with a willingness to help and support others;
• Deadline-oriented with the ability to plan, prioritise and manage work, demonstrating a sense of urgency when appropriate;
• Open to adopting new processes and technologies;
• Ability to act and operate independently with minimal daily direction from manager to accomplish objectives.