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  • Posted: Sep 7, 2021
    Deadline: Not specified
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    Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience all in a fast, secure and reliable wa...
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    Digital Advertising Specialist

    Job Description

    This is your opportunity to develop, lead and implement a digital advertising strategy for the world’s leading omnichannel communications platform. Create and manage Infobip’s paid advertising campaigns including search, social media and display advertising on the regional level, with responsibility for campaign analysis and optimization to drive leads.

    This role will also lead strategy and operations for Infobip’s digital advertising segment, including budgeting; working with various agencies, partners and vendors; and building relationships with internal teams and key stakeholders. The Senior Digital Advertising Specialist will also mentor and coordinate daily tasks of the Digital Advertising Specialist.

    Main Responsibilities:

    • Define digital advertising strategy and tactics on the regional level

    • Define digital advertising campaign budgets and media plans

    • Implement advanced digital advertising campaigns, including paid search, social media, and display advertising

    • Optimize and manage launched campaigns using various analytics tools (proficiency in Google Analytics required)

    • Coordinate with Analytics specialist to monitor campaign success, including campaign tracking and evaluation; monitor web analytics in accordance with internal goals

    • Research external tools and software for campaign optimization

    • Create reports detailing results of digital advertising campaigns

    • Work with external partners, agencies and vendors to optimize campaign performance and department operations

    • Coordinate with Infobip regional marketing teams to align on strategy for specific markets

    • Educate other departments and employees about trends in digital advertising

    • Maintain high-level product knowledge to ensure the organization retains a leadership position

    Qualifications

    Qualifications / More about you:

    • 4+ years’ experience in digital advertising, including paid search, social media, display advertising, and B2B lead generation campaigns

    • Ability to analyze data and metrics, and translate insights into actionable strategies

    • Excellent knowledge of paid search (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and Google Analytics (certifications preferred)

    • Passion for digital and online media, researching and understanding industry trends is second nature to you

    • Strong command of English language, including oral and written communication skills

    • Organizational, people and project management skills (Excel, PPT, etc.)

    Additional Information

    Why You Should Consider This Opportunity

    Learn as you grow – Starting from an onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.

    Opportunity Knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.

    Never a dull moment – We work with powerful companies with great impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis.

    Great environment – Wonderful team spirit, creativity and persistence are the drivers of our company.

    Pay & Perks – Competitive salary, health and pension benefits, travel allowances, a team taking care of all the equipment you need, team buildings and other organized activities, kitchen stocked with the usual suspects… Talk about a balanced lifestyle!

    go to method of application »

    Regional Growth Marketing Manager

    Job Description

    Why is this role important at Infobip:

    The Growth Marketing Division aims to deliver business results in effective digital marketing development, automation and lead generation. Growth Marketing drives demand and revenue results and optimize interactions across the whole revenue cycle: steady flow of MQL according to Marketing/Sales SLA.

    Main Responsibilities:

    • Lead the demand generation function for Infobip, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.

    • Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more. Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.). Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).

    • Work closely with product marketing, growth, brand, customer and partnership marketing to develop and determine which content assets are produced and promoted to whom, when, and at what cadence to target specific buying personas.

    • Partner with the regional sales through account-based marketing to build a demand generation plan that engages and nurtures target accounts and those within our ideal customer profile.

    • Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance. Select and partner with agencies or other external resources as necessary to drive results across multiple channels.

    • Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.

    • Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments. Measure, optimize, and focus the growth and demand generation activities on a weekly basis.

    • Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.

    • Manage the demand generation budget and ensure key deliverables from all related third-party providers, including agencies, freelancers, and contractors.

    Qualifications

    • You have a Marketing degree

    • 3+ years of Leadership experience

    • Experience working with CRM, Marketing, forecasting and/or other tools

    • Strategic

    • Persona / Buyer Understanding & Insights

    • Data Driven

    • Automated Lead Management

    • Sales and Marketing Alignment

    • Operations Management

    • You have excellent communication, presentation & listening skills

    • Ability to multi-task, prioritize and manage time effectively

    Additional Information

    When you become part of Infobip you can expect:

    • Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!

    • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve. 

    • Learn as you grow – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.

    • Connect globally – Work with people from all over the world. We put the “global” in globalisation.

    • Pay & Perks – Competitive salary, health benefits, a team taking care of all the equipment you need, team building and other organized activities ... Talk about a balanced lifestyle!

    Method of Application

    Use the link(s) below to apply on company website.

     

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