Opportunities at Crayon

How you'll role

As the Senior Digital Media Strategist you will manage the digital team to exceed revenue and profit objectives by strategising, planning, account/project managing, co-optimising and reporting on the digital media campaigns across a portfolio of clients in order to fulfil the client’s digital media objectives.

What you'll do

Strategy Development

• Client industry research, analysis and recommendations
• Competitor research, analysis and recommendations
• Target market research, analysis and recommendations
• Benchmarking research and definition of findings
• Channel and platform research, analysis and recommendations
• Supplier research, analysis and recommendations
• KPI definition and campaign performance projections
• Strategy production and presentation
• Budget (media schedule) definition
• Liaise and coordinate input from the contributing internal (relevant) team members

Planning

• Translate the media strategy into a high-level media plan (in collaboration with the channel-specific Campaign Managers) that includes the following functions:
• Audience segmentation
• Channels and platforms definition
• Targeting definition
• KPI definition
• Media production definition
• Tracking and measurement definition
• Client owned-platform planning: Tagging, landing positions
• Integration planning (traditional and digital activity)
• Reporting definition
• Timing definition
• Budget definition
• Supplier (Channel/Platform/3rd party supplier): Accurate and detailed briefing. Negotiations and proposal sourcing
• Liaise and coordinate input from the contributing internal (relevant) team members
• Detailed media planning (Support):
• Briefing to Campaign Managers
• Support to Campaign Managers to develop detailed media plan

Management

Ensuring account and project management for implementation and ongoing maintenance of campaigns

• Project manage input from the contributing internal (relevant) team members as relates to:
• Client setup within management financial and project systems
• Channels: Project manage campaign implementation (setup and configuration) with 3rd party channel/platform/suppliers against defined campaign parameters
• Media production
• Budget: Schedule adjustments and invoicing
• Manage channel/platform/publisher deliverables as relates to campaign management and optimisation
• Manage 3rd party supplier deliverables as relates to campaign management and optimisation
• Project manage and/or implement tracking and measurement:
• Sizmek campaign tag setups and on-platform tag implementation
• Social media campaign tag setups and on-platform tag implementation
• Team members that implement campaign tag setups and on-platform tag implementation
• 3rd party campaign tag setups and on-platform tag implementation
• Project manage and/or facilitate client platform setup – purely as relates to media campaign requirements:
• Landing page production
• Google Analytics configuration
• Support campaign managers in testing campaign implementations
• Setup client reporting document/s
• Manage campaign finances (in collaboration with Finance Manager):
• Manage the overall campaign budget (coordinate with financial controller)
• Ensure invoices are issued on time (coordinate with financial controller)
• Ensure payments are received on time (coordinate with financial controller)
• Ensure budgets are not overrun and budget recons are done
• Account manage client
• Ensure effective communication between the client and digital team
• Attend client meetings
• Create client presentations as part of the pitching process
• Proactively look for opportunities to upsell additional services
• Ensure that all client contracts are in place and that all client finances are correct
• Ensure that all customer details and other information are up-to-date and accurate at all times

Optimisation

Optimisation overnight in Display, Social Media and PPC (using 3rd party or innate tools) Channels:

• Close collaboration with campaign managers (the primary campaign optimisers)
• Analysis of campaign performance with recommendations for improvement
• Optimisation decisions to ensure KPI’s are achieved
• Proactively recommend opportunities/inconsistencies/issues with each campaign
• Campaign troubleshooting
• Strategising new campaign opportunities based on analysis, and as relates to the defined campaign parameters (target market, targeting etc.)

Reporting

• Campaign reporting
• Weekly/monthly report compilation – source and aggregate data from the various internal and external channels/platforms/publishers/suppliers
• Weekly/monthly report interpretation with recommendations for improvement
• Presentation of reports to management and/or client
• Budget/time/resource recon
• Monthly budget recon
• Monthly resource and time recon against budget
• Presentation of reports to management and/or client
• The ideal candidate will be responsible for updating their knowledge so that they are at the forefront of latest (South African and international) trends and developments in the digital media industry. They will be expected to share this knowledge with the team
• The ideal candidate will be responsible for updating their knowledge so that you are at the forefront of latest (South African and international) best practise as relates to digital media
• The ideal candidate will be responsible for updating their knowledge so that they are entirely up to date (you have a deep theoretical knowledge) with the latest media types/buying models/tactics/tracking related to the 9 (nine) digital media channels
• The ideal candidate should ensure they are fully capable of utilising the tools and software that the company uses to develop media strategies, execute plans and account/project manage campaigns. This includes updating their knowledge of upgrades to these tools. The ideal candidate will be expected to share this knowledge with the team

What you'll need

Punctuality

• The ideal candidate will be responsible for delivering work against defined deadlines and as requested by management
• The ideal candidate will be required to work overtime in order to meet deadlines
• The ideal candidate will also expected to be on time for work, and for all meetings and work engagements
• The ideal candidate will be responsible for maintaining accurate time sheets, and for providing the time sheets to management on a weekly basis, or as requested
• Information management:
• The candidate must ensure that relevant client and other work information on the laptop is hosted on the server, and that monthly backups are performed to the server
• The candidate must ensure that information they place on the server is done so correctly, and against the processes and procedures provided
• The candidate is responsible for running basic laptop maintenance activity (Virus checks, scan disk and disk defrags) on a monthly basis in order to ensure optimal operation of the laptop
• Processes and procedures are expected to be adhered to strictly to the defined company processes and procedures
• Standards are expected to be adhered to strictly to the defined company standards

A team contributor

• The ideal candidate will be responsible for contributing to fostering a culture of excellence across the team
• The ideal candidate will be responsible for supporting other members of the team in developing industry-leading multi-channel media strategies and share best practice
• The ideal candidate will be responsible for assisting management and team members in other tasks as required
• The company expects the candidate to speak favourably about the company at all times

Conduct

• The ideal candidate is expected to treat fellow employees with respect and consideration. This means using tact and courtesy in your dealings with co-workers, students and third parties
• The ideal candidate is expected to ensure that their verbal and written communication with other employees is respectful and supportive of a productive work environment
• The ideal candidate is expected to assist, and cooperate with other employees, to ensure that work is performed in a productive and efficient manner
• The ideal candidate is also expected to abide by the following overall standards of conduct:
• Meet commitments
• Be honest in all business relationships
• Exercise common sense
• Utilise sound judgment
• Be accountable for their own work
• Work with co-workers and supervisor to make constructive suggestions for change
• Strive to bring out the best in others
• Broaden outlook and take responsibility for your own development
• Develop ability to communicate, both written and verbal

Salary

R55,000  per month

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How you’ll role

As the Talent Manager, you will be the custodian of the culture of the organisation and take a lead role in transforming and strengthening the culture, ensuring that the company values and approach are displayed. With this role there is scope to take ownership of the company’s talent strategy and implementation while growing the team. The Talent Manager must also be proficient in employee relations, diversity/equity/inclusion strategies, learning and development, and organisational development and design. Your skills will need to include improving the employee experience, people analytics, designing and implementing best practices to attract and retain top talent, succession planning, reward and employee engagement management whilst ensuring that the human resources programs and initiatives are implemented effectively and efficiently.

What you’ll do

Strategic:

• Design and oversee the execution of the human resources (HR) strategy and core areas of the HR department including recruitment, employee relations, workforce administration, employee engagement, payroll, reward and recognition, and management of the HR budget
• Advise management on organisational design and oversee the implementation of reorganisations and restructures
• Build the organisation to become a top employer/employer of choice
• Ensure managers are sufficiently skilled and enabled to take on the HR responsibilities of their direct reports to manage workforce issues whilst building leadership capability
• Advise and strategise on the development of effective employment policies across the company
• Together with heads of department, identify employees for leadership development and develop and implement support and coaching plans
• Develop/recommend and oversee the implementation of succession planning across the organisation
• Report to the board on all areas of human capital including the application of employment law, HR policy, best practice, and workforce development, etc.

Talent acquisition:

• Conduct skills gap analyses to determine personnel needs
• Together with heads of departments, create and manage hiring plans for operations and central services
• Lead end-to-end recruitment, using a range of tools to enable cost efficiency and reduce time to hire where possible
• Design and implement strategies to promote the recruitment of a diverse workforce that aligns with company values, business strategy and commitments reinforcing our position as an equal opportunity employer
• Design and oversee the onboarding process to ensure all new employees are quickly inducted into the company culture and are able to start their roles quickly and effectively
• Oversee preparation of job offers and employment contracts
• Track key recruiting metrics, such as turnover rates, sources of hire, training progress, etc.
• Develop frameworks needed to retain and develop staff, working closely with department heads to ensure that staff are achieving their key performance milestones

Reward, compensation and engagement:

• Lead on designing, implementing and managing compensation and benefit packages to ensure retention, while managing employment-related overheads (track against budget)
• Develop standardised job descriptions and competencies with appropriate job grading
• Benchmarking of salaries and benefits and ensuring the organisation is competitive in the market
• Drive the continuous improvement agenda with focus on engagement and employee wellness activities enabling the team to unlock their potential and excel in their respective functions in the organisation

HR and supporting activities:

• Design the optimal HR team structure for the organisation
• Provide professional leadership, support and development to the HR team, in order to increase knowledge, share best practice and to ensure that relevant professional standards are met
• Be responsible for the effective monitoring of existing HR processes and refinement/improvement of these processes to drive efficiencies
• Design/develop and oversee the implementation of new HR processes and systems where there are gaps with a strong focus on ensuring the right HR systems and processes are in place
• Oversee monthly payroll and other statutory submissions
• Ensure that the organisation complies with current regulations, accepted professional standards, policies and procedures and legislation (including legislation on data protection, basic conditions of employment, B-BBEE and health and safety)
• Ensure the required staff are properly trained in and comply with applicable health and safety regulations
• Stay up to date with industry standards and applicable health and safety law and regulations to ensure compliance

What you’ll need

• Bachelor’s degree
• At least 5 years’ experience in a Head of HR or similar role
• Strong strategic mindset with the ability to execute on plans
• Proven track record of outstanding performance
• Excellent communication skills both verbal and written
• Strong interpersonal, management and leadership skills
• Strong knowledge and experience with South African Labour Laws and practices and employee relations

Behavioural competencies

• Strategic with a focus on details
• Be able to deal with the “gray”
• Strong sense of ethics
• Strong communication skills
• Ability to motivate and engage others
• Project management skills
• Strong at developing processes and using systems at scale
• Ability to work under pressure and think on their feet and make decisions
• Critical, outcomes- and solution-based thinker
• Energetic, proactive, self-starter who can initiative and work independently
• Willingness and openness to learn new things
• Delegates appropriate responsibilities effectively

Key performance metrics

• Employees embodying organisational culture
• Employee satisfaction ratings
• Organisational performance and stability
• Attrition rates with a focus on high performer turnover rate
• Delivery on key strategic projects
• Development of (HiPo) talent
• Hiring timeframes

Salary

R65,000 - 75,000 per month